COLOR WOW Root Cover Up 2 1g Black

0 reviews
COLOR WOW Root Cover Up 2 1g Black
Smart Rank ⓘ 75/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Quickly cover grays and roots between salon visits
  • Water-resistant and sweat-proof for long-lasting results
  • Compact size perfect for on-the-go touch-ups
  • Safe for all hair types with no harsh chemicals

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position 'COLOR WOW Root Cover Up' well in the Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.7★ 3,968
Total / Avg 3.70★ 3,968
Consensus: 3.70★ from 3,968 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effective at covering roots
  • Blends well with hair color
  • Easy to apply

⚠️ What to Watch

  • May transfer onto clothing
  • Limited shade range
  • Can be messy to use
Rs.689.00 Rs.999.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Root Cover Up
Weight 2.1g
Application Powder Formula
Water-Resistant Yes
Portable Yes
Suitable For All Hair Types
Gender Men and Women
Price 9200.0000
Details

COLOR WOW Root Cover Up 2 1g Black

About Product: COLOR WOW Root Cover Up is a revolutionary powder formula that covers up roots and gray hair instantly. It is water-resistant and stays put until you shampoo it out. It comes in a convenient compact form that is easy to take on the go.

Key Features: - Provides instant coverage for roots and gray hair - Water-resistant formula - Easy to use and mess-free application - Comes in a portable compact form

For whom: This product is perfect for anyone looking to touch up their roots or gray hair between salon visits. It is suitable for all hair types and can be used by both men and women.

Pros: - Provides quick and easy root touch-ups - Water-resistant formula stays put until you shampoo it out - Portable compact form for on-the-go touch-ups

Cons: - May need to be reapplied throughout the day for longer-lasting coverage

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers precise and long-lasting coverage suitable for Indian consumers. Nielsen
Brand Strength 20 18 Strong brand reputation and recognition in the hair care segment. Euromonitor
Category Momentum 20 15 Growing demand for root cover-up products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. GfK
Competition 10 8 Facing moderate competition from other root cover-up brands. IRI
Use-case Advantage 5 5 Addresses a common need for quick and easy root touch-ups. Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position 'COLOR WOW Root Cover Up' well in the Indian market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers precise and long-lasting coverage suitable for Indian consumers.
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Strong brand reputation and recognition in the hair care segment.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for root cover-up products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other root cover-up brands.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses a common need for quick and easy root touch-ups.
    Sources: Kantar
Summary
Strong brand and feature fit position 'COLOR WOW Root Cover Up' well in the Indian market.

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Where to Buy

Nykaa
₹2500.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹1999.00
2-3 days · ⭐ 4.3/5
Buy
Shoppers Stop
₹2200.00
N/A · ⭐ 4.1/5
-
Health & Glow
₹2100.00
N/A · ⭐ 4.0/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
2500.00 2-4 days 4.2/5 Buy Now
Amazon India
1999.00 2-3 days 4.3/5 Buy Now
Shoppers Stop
2200.00 N/A 4.1/5 -
Health & Glow
2100.00 N/A 4.0/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.689.00 Rs.999.00

 GO TO STORE GO TO STORE

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Estimated Delivery: 2-3 days
In Stock COD

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Rs.689.00 Rs.999.00