L Oreal Paris Instant Root Concealer Spray Ideal for Touching Up Grey Root Regrowth Magic Retouch 2 Dark Brown 75ml

L Oreal Paris Instant Root Concealer Spray Ideal for Touching Up Grey Root Regrowth Magic Retouch 2 Dark Brown 75ml

Key Features: - Instantly conceals grey roots in just one spray - Blends seamlessly with existing hair color - Quick and easy application - Water resistant formula that lasts until shampooed out - Available in a variety of shades to match different hair colors
For whom: Ideal for anyone looking to touch up grey roots between salon visits or colorings. Great for those with busy schedules who may not have time for a full color treatment.
Pros: - Convenient and mess-free application - Natural looking results - Long-lasting formula - Portable size for on-the-go touch-ups
Cons: - May not fully cover stubborn grey hairs - Limited shade range for darker hair colors

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy and quick root concealing solution in a popular dark brown shade.	Beauty Magazine
Brand Strength	20	15	L'Oreal Paris is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	10	Growing demand for root touch-up products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing competition from other root concealer sprays in the market.	Cosmetics Business
Use-case Advantage	5	5	Addresses the need for quick and temporary root touch-ups between salon visits.	Vogue
Final Market Score	100	66/100 (3.30/5)	Strong brand and feature fit position the product well in the Indian market for root touch-up solutions.

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