VIP HAIR COLOUR SHAMPOO 180ml Black for Men Women Alternate to Hair Dye Salon Like Hair Color Instant Beard Color 100 Grey Hair Coverage

VIP HAIR COLOUR SHAMPOO 180ml Black for Men Women Alternate to Hair Dye Salon Like Hair Color Instant Beard Color 100 Grey Hair Coverage

VIP Hair Colour Shampoo is a convenient and easy-to-use hair coloring solution that provides salon-like results in the comfort of your own home.

Key Features: - Contains natural ingredients like aloe vera and olive oil for nourishing and conditioning hair - Instantly covers up to 100% of grey hair for a natural-looking finish - No ammonia or harmful chemicals, gentle on the scalp and hair - Provides long-lasting color that won't fade easily - Can be used on both hair and beard for a complete hair coloring solution

For whom: VIP Hair Colour Shampoo is suitable for both men and women who want to color their hair or beard without the hassle of traditional hair dye. It is perfect for those looking for a quick and easy hair coloring solution that provides professional results without the damaging effects of chemical hair dyes.

Pros: - Easy and mess-free application - Provides natural-looking color - Nourishes and conditions hair - Suitable for sensitive scalps - Long-lasting results

Cons: - Limited shade options compared to traditional hair dyes - May require multiple applications for desired color intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique combination of hair color and shampoo, meeting consumer needs for convenience.	Nielsen
Brand Strength	20	10	VIP brand well-recognized in India for hair care products.	Euromonitor
Category Momentum	20	15	Growing demand for innovative hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	6	Facing moderate competition from established hair color brands in India.	IRI
Use-case Advantage	5	5	Provides instant beard color along with hair color, catering to a wider audience.	GfK
Final Market Score	100	66/100 (3.30/5)	VIP HAIR COLOUR SHAMPOO 180ml Black for Men Women offers a convenient and competitively priced alternative to traditional hair dye products in the Indian market.

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