L OREAL PARIS Superior Preference Color Care System Ash 10 Grams

L OREAL PARIS Superior Preference Color Care System Ash 10 Grams

- This L'OREAL PARIS Superior Preference Color Care System is a hair coloring product designed to provide long-lasting color and shine while also caring for your hair.

- Key features of this product include a fade-defying formula that locks in color and keeps hair looking vibrant, as well as a conditioning treatment to nourish and protect hair from damage.

- This product is ideal for those looking to color their hair at home and achieve salon-quality results. It is suitable for all hair types and shades.

- Pros of this product include easy application, long-lasting color, and nourishing ingredients that leave hair looking healthy and shiny. Cons may include potential allergic reactions for some individuals and the need for regular touch-ups to maintain color intensity.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of color options suitable for Indian preferences.	Beauty Magazine
Brand Strength	20	18	L'Oreal Paris is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	5	Facing strong competition from other established hair color brands.	MarketWatch
Use-case Advantage	5	3	Easy application process for at-home use.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Strong brand and product offering, facing competitive market dynamics.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—