L OREAL PARIS Root Rescue Black 2 2PK

L OREAL PARIS Root Rescue Black 2 2PK

L'OREAL PARIS Root Rescue Black 2 2PK is a hair dye specifically designed for covering gray roots between salon visits. It provides quick and easy coverage in just 10 minutes.

Key Features: - Permanent hair dye - Quick and easy application - Precision brush for targeted coverage - Ammonia-free formula

For whom: This product is perfect for anyone looking to touch up their roots at home and extend the time between salon appointments. It is suitable for all hair types and textures.

Pros: - Provides seamless coverage - Ammonia-free formula is gentle on hair - Easy to use at home - Long-lasting results

Cons: - Color may vary slightly from salon results - May require multiple applications for stubborn grays

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers a convenient solution for root touch-ups at home.	Vogue India, Elle India
Brand Strength	20	18	L'Oreal Paris is a well-established brand in India with high consumer trust.	Brand Equity, Forbes India
Category Momentum	20	15	Strong demand for permanent hair color in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Business Standard, The Economic Times
Competition	10	5	Facing moderate competition from other brands offering similar root touch-up solutions.	India Today, Hindustan Times
Use-case Advantage	5	3	Addresses a common need for consumers looking to cover gray roots quickly.	Femina
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit, competitive pricing, but faces moderate competition.