L OREAL PARIS Magic Retouch Root Color Cover Up Hair Colour Spray 75 Ml Dark Brown Pack Of 1

L OREAL PARIS Magic Retouch Root Color Cover Up Hair Colour Spray 75 Ml Dark Brown Pack Of 1

About Product: The L'OREAL PARIS Magic Retouch Root Color Cover-Up Hair Colour Spray is a convenient and easy-to-use solution for covering up gray roots or regrowth in between salon visits. The spray formula delivers quick and precise coverage, blending seamlessly with your hair color for a natural look.

Key Features: - Quick and easy application - Long-lasting coverage - Available in a variety of shades to match your hair color - No ammonia or peroxide - Washes out easily with shampoo

For whom: This product is perfect for anyone looking to cover up gray roots or regrowth quickly and easily. It is suitable for all hair types and can be used on both men and women.

Pros: - Provides instant and natural-looking coverage - Can be used on-the-go for touch-ups - No need for a salon visit to cover up roots - Water-resistant formula stays in place until shampooed out

Cons: - May transfer onto clothing or bedding if not fully dried - Some users may find the color to be slightly off from their natural hair shade

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Convenient spray format and long-lasting color make it ideal for Indian consumers.	Vogue India
Brand Strength	20	18	L'Oreal Paris is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for at-home hair color solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market, offering value for money.	Retail360
Competition	10	8	Facing competition from other established hair color brands in India.	Business Standard
Use-case Advantage	5	5	Addresses the common need for quick and easy root touch-ups in between salon visits.	Elle India
Final Market Score	100	76/100 (3.80/5)	L'Oreal Paris Magic Retouch Root Color Cover Up Hair Colour Spray in Dark Brown offers a competitive solution for quick and easy root touch-ups in the Indian market.

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