Indus Valley Bio Organic Herbal Indigo Powder Triple Sifted Microfine for Natural Hair Coloring Covers Early Greys Protects Hair from Damage 400g

Indus Valley Bio Organic Herbal Indigo Powder Triple Sifted Microfine for Natural Hair Coloring Covers Early Greys Protects Hair from Damage 400g

Indus Valley Bio Organic Herbal Indigo Powder is a high-quality, triple-sifted microfine powder that is perfect for natural hair coloring. Made with organic ingredients, this indigo powder is gentle on the hair while providing long-lasting color.

Key Features: - Triple-sifted for a smooth and easy application - Covers early greys effectively - Protects hair from damage and nourishes it with herbal ingredients - Gives a rich, deep color that lasts for weeks

This product is ideal for anyone looking for a natural, chemical-free hair coloring option. It is particularly suitable for those with sensitive scalps or allergies to traditional hair dyes.

Pros: - Easy to use at home - Provides natural-looking results - Does not contain harmful chemicals like ammonia or parabens - Suitable for all hair types Cons: - May require multiple applications for darker hair colors - The color may vary slightly depending on individual hair type and texture

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Triple sifted microfine powder offers superior coverage and protection	IndiaRetailing
Brand Strength	20	10	Established brand with positive reputation for organic products	Brandwatch
Category Momentum	20	15	Growing demand for natural hair color products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium organic hair colors	Euromonitor
Competition	10	6	Facing competition from other established organic hair color brands	RetailToday
Use-case Advantage	5	5	Effective solution for covering early grey hair naturally	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Indus Valley Bio Organic Herbal Indigo Powder offers a competitive natural hair color option in the Indian market.

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