Clairol Temporary Root Touch Up Concealing Powder Dark Brown

0 reviews
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Convenient solution for covering roots between colorings or touch-up appointments
  • Water-resistant and sweat-resistant for long-lasting coverage
  • Ideal for dark brown hair to cover roots or gray strands between salon visits
  • Easy to use, mess-free, and budget-friendly for quick root touch-ups

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit with growing demand, but faces price competition

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 4,671
Total / Avg 4.40★ 4,671
Consensus: 4.40★ from 4,671 total reviews
Rs.1,215.00 Rs.4,860.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Color Dark Brown
Application Sponge Applicator
Formula Water-Resistant
Coverage Temporary
Usage On-the-Go Touch-Ups
Pros Easy to use, Blendable, Long-lasting
Cons Shade may vary, May rub off if not set
Details

Clairol Temporary Root Touch Up Concealing Powder Dark Brown

The Clairol Temporary Root Touch-Up Concealing Powder in Dark Brown is a quick and easy solution for covering up roots between salon visits. It comes in a compact packaging that is perfect for on-the-go touch-ups.

Key features of this product include its easy-to-use sponge applicator, its water-resistant formula that stays put until your next shampoo, and its blendable dark brown shade that matches most dark brown hair colors seamlessly.

This product is ideal for anyone with dark brown hair looking to cover up gray roots or new growth. It is perfect for those who want a temporary and quick fix to blend their roots seamlessly until their next hair color appointment.

Pros: The easy-to-use sponge applicator makes it convenient to touch up roots anywhere, and the blendable formula ensures a seamless finish. The water-resistant formula also ensures long-lasting coverage until your next shampoo.

Cons: Some users may find the shade to be slightly off from their natural hair color, so it's important to test before use. Additionally, the product may rub off on clothing or bedding if not set properly with hairspray.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Dark Brown shade matches well with Indian consumer preferences for hair color Euromonitor
Brand Strength 20 18 Clairol is a well-known brand with a strong reputation in hair care Brandwatch
Category Momentum 20 15 Growing demand for temporary root touch-up solutions in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market Retail360
Competition 10 8 Facing competition from other temporary root touch-up products in the market Nielsen
Use-case Advantage 5 5 Convenient solution for covering gray roots between salon visits BeautyInsider
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit with growing demand, but faces price competition
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Dark Brown shade matches well with Indian consumer preferences for hair color
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Clairol is a well-known brand with a strong reputation in hair care
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for temporary root touch-up solutions in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other temporary root touch-up products in the market
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient solution for covering gray roots between salon visits
    Sources: BeautyInsider
Summary
Strong brand and product fit with growing demand, but faces price competition

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Where to Buy

Nykaa
₹699.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹799.00
2-3 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹899.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹750.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
699.00 2-4 days 4.2/5 Buy Now
Amazon India
799.00 2-3 days 4.0/5 Buy Now
Shoppers Stop
899.00 N/A 4.3/5 -
Health & Glow
750.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.1,215.00 Rs.4,860.00

GO TO STORE GO TO STORE

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Best price
Rs.1,215.00 Rs.4,860.00