Lakme Eyeconic Black Kajal Matte Kohl Liner in a Twist Up Pencil Waterproof Smudge Proof Long Lasting Eye Makeup 0 35 g

0 reviews
Smart Rank ⓘ 80/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Intense black color for dramatic eyes that lasts all day
  • Waterproof and smudge-proof formula for long-lasting wear
  • Matte finish adds a trendy touch to your eye makeup look
  • Easy twist-up pencil design for convenient application

Market-Based Score (India)

76/100 (3.80/5)
Good value
Lakme Eyeconic Black Kajal offers a strong value proposition in the competitive Indian kajal & kohls market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 3,966
Total / Avg 4.30★ 3,966
Consensus: 4.30★ from 3,966 total reviews
Rs.549.00 Rs.549.00
Best price from Amazon.in Amazon.in
Key Features
Category Eye Makeup
Type Kajal
Form Twist Up Pencil
Waterproof Yes
Smudge Proof Yes
Finish Matte
Long Lasting Yes
Weight 0.35 g
Price 210.0000
Details

Lakme Eyeconic Black Kajal Matte Kohl Liner in a Twist Up Pencil Waterproof Smudge Proof Long Lasting Eye Makeup 0 35 g


The Lakme Eyeconic Black Kajal is a popular eye makeup product that comes in the form of a twist-up pencil. It is a matte kohl liner that is waterproof, smudge-proof, and long-lasting, making it perfect for all-day wear.
For those who love to enhance their eyes with a bold and defined look, this kajal is perfect. Whether you want to create a smokey eye or simply accentuate your lash line, this kajal will help you achieve your desired look with ease.
Key Features: - Twist-up pencil for easy application - Waterproof and smudge-proof formula - Matte finish for a bold look - Long-lasting formula for all-day wear
Pros: - Easy to use twist-up pencil design - Waterproof and smudge-proof formula - Matte finish for a bold look - Long-lasting formula for all-day wear
Cons: - Some users may find the formula a bit too dry - May need to reapply throughout the day for touch-ups

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Waterproof, smudge-proof, and long-lasting are key features in demand Vogue
Brand Strength 20 18 Lakme is a trusted and popular brand in India Brand Equity
Category Momentum 20 15 Strong demand for kajal & kohls in Indian market Mintel
Price Positioning 20 14 Competitively priced for the features offered Retail Today
Competition 10 6 Facing competition from other popular kajal brands Elle
Use-case Advantage 5 3 Versatile for daily wear and special occasions Femina
Final Market Score 100 76/100 (3.80/5) Lakme Eyeconic Black Kajal offers a strong value proposition in the competitive Indian kajal & kohls market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Waterproof, smudge-proof, and long-lasting are key features in demand
    Sources: Vogue
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Lakme is a trusted and popular brand in India
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong demand for kajal & kohls in Indian market
    Sources: Mintel
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: Competitively priced for the features offered
    Sources: Retail Today
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other popular kajal brands
    Sources: Elle
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile for daily wear and special occasions
    Sources: Femina
Summary
Lakme Eyeconic Black Kajal offers a strong value proposition in the competitive Indian kajal & kohls market.

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Where to Buy

Nykaa
₹210.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹210.00
2-3 days · ⭐ 4.3/5
Buy
Shoppers Stop
₹250.00
N/A · ⭐ 4.1/5
-
Lifestyle
₹220.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
210.00 2-4 days 4.2/5 Buy Now
Amazon India
210.00 2-3 days 4.3/5 Buy Now
Shoppers Stop
250.00 N/A 4.1/5 -
Lifestyle
220.00 N/A 4/5 -

Price Comparison

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Amazon.in More Detail

Rs.549.00 Rs.549.00

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Rs.549.00 Rs.549.00