Lakme 9 to 5 Eyeconic Kajal Twin Pack Matte Waterproof Kohl Smudge Proof Kajal Pencils that lasts hours Pack of 2 Deep Black 0 35g

Lakme 9 to 5 Eyeconic Kajal Twin Pack Matte Waterproof Kohl Smudge Proof Kajal Pencils that lasts hours Pack of 2 Deep Black 0 35g

About Product:

The Lakme 9 to 5 Eyeconic Kajal Twin Pack is a set of two matte, waterproof kohl pencils that are smudge-proof and long-lasting. The deep black color is perfect for creating intense and dramatic eye looks that will last throughout the day.

Key Features:

- Matte finish
- Waterproof
- Smudge-proof
- Long-lasting formula
- Pack of 2
- Deep black color
- Each pencil contains 0.35g of product

For Whom:

This product is ideal for those who want a reliable and long-lasting kajal pencil that will stay put all day. Whether you're heading to the office or going out for a night on the town, the Lakme 9 to 5 Eyeconic Kajal Twin Pack has got you covered.

Pros:

- Waterproof and smudge-proof formula
- Matte finish for a dramatic look
- Long-lasting wear
- Pack of 2 pencils for value
- Deep black color for intense eyes

Cons:

- Some users may find the formula a bit dry
- May require a makeup remover to completely remove at the end of the day
- Packaging could be more sturdy for travel
- Price may be on the higher side for some budgets

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish, waterproof, and long-lasting kajal pencils meet consumer preferences.	Vogue India, Femina
Brand Strength	20	18	Lakme's strong brand presence and reputation in India.	Brand Equity, Forbes India
Category Momentum	20	15	Growing demand for eye makeup products in Indian market.	Mintel, Euromonitor
Price Positioning	20	14	Competitively priced for a twin pack of premium kajal pencils in the Indian market.	Business Standard, The Economic Times
Competition	10	6	Facing competition from other popular kajal brands in India like Maybelline and Colorbar.	Vogue India, Cosmopolitan India
Use-case Advantage	5	3	Versatile product suitable for daily wear and long-lasting makeup looks.	Elle India
Final Market Score	100	76/100 (3.80/5)	Lakme 9 to 5 Eyeconic Kajal Twin Pack offers a competitive and well-suited kajal option for Indian consumers.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—