Elle 18 Eye Drama Kajal Matte Finish Super Black Smudgeproof Waterproof 0 35 G

Elle 18 Eye Drama Kajal Matte Finish Super Black Smudgeproof Waterproof 0 35 G

With Elle 18 Eye Drama Kajal, you can achieve a bold matte finish that is super black, smudgeproof, and waterproof. Its long-lasting formula ensures that your eyes stay defined all day long. The sleek packaging makes it easy to carry in your purse for touch-ups on the go.

Key Features: - Matte finish - Super black color - Smudgeproof and waterproof - Long-lasting formula - Easy to carry packaging

For whom: Elle 18 Eye Drama Kajal is perfect for anyone who wants to add drama to their eyes with a bold matte finish. It is suitable for all skin types and can be used for everyday wear or special occasions.

Pros: - Bold matte finish - Super black color - Smudgeproof and waterproof - Long-lasting formula - Easy to carry packaging

Cons: - May require touch-ups throughout the day for oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matches key features expected in premium kajal products	Vogue India
Brand Strength	20	18	Elle 18's strong brand presence and reputation in India	Brand Equity
Category Momentum	20	15	Growing demand for eye makeup in Indian market	Mintel
Price Positioning	20	15	Competitively priced for the value offered in the market	Retail Today
Competition	10	5	Facing strong competition from established and emerging kajal brands	Cosmopolitan India
Use-case Advantage	5	3	Versatile kajal suitable for daily wear and special occasions	Femina
Final Market Score	100	76/100 (3.80/5)	Elle 18 Eye Drama Kajal offers a competitive product in the Indian kajal & kohls segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—