Mamaearth Long Stay Kajal Black Retractable Waterproof Pencil With Vitamin C Chamomile Charcoal Black Matte Finish 0 35g

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Mamaearth Long Stay Kajal Black Retractable Waterproof Pencil With Vitamin C Chamomile Charcoal Black Matte Finish 0 35g
Smart Rank ⓘ 78/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Retractable pencil for easy application, perfect for smudge-proof and long-lasting wear.
  • Waterproof formula stays put throughout the day, ensuring intense and dramatic eyes.
  • Enriched with Vitamin C, Chamomile, and Charcoal for nourished and healthy eyes.
  • Black matte finish gives a bold look, ideal for anyone seeking a convenient and nourishing kajal.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Mamaearth Long Stay Kajal offers a competitive product with strong brand loyalty in a growing market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 5,335
Total / Avg 4.00★ 5,335
Consensus: 4.00★ from 5,335 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting formula
  • Waterproof
  • Matte finish

⚠️ What to Watch

  • May smudge in humid conditions
  • Difficult to remove completely
  • Some users found the tip too soft
Rs.762.00 Rs.960.00
Best price from Amazon.in Amazon.in
Key Features
Category Cosmetics
Type Kajal
Finish Matte
Waterproof Yes
Weight 0.35g
Retractable Yes
Key Ingredients Vitamin C, Chamomile
Pros Long-lasting, Smudge-proof
Cons May require reapplication, Potential smudging in humidity
Details

Mamaearth Long Stay Kajal Black Retractable Waterproof Pencil With Vitamin C Chamomile Charcoal Black Matte Finish 0 35g

The Mamaearth Long Stay Kajal is a waterproof pencil designed to provide a long-lasting, matte finish.

Key features of this kajal include its retractable design, which eliminates the need for a sharpener, and its enriched formula with Vitamin C and Chamomile.

This kajal is suitable for anyone looking for a reliable, smudge-proof eyeliner that will stay put all day.

Pros of the Mamaearth Long Stay Kajal include its long-lasting formula, easy-to-use retractable design, and the inclusion of Vitamin C and Chamomile for added benefits.

Cons of this kajal may include the need to reapply throughout the day for a more intense look, and the potential for slight smudging in hot or humid conditions.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Innovative features like Vitamin C and Chamomile attract consumers. Gartner, Statista
Brand Strength 20 18 Mamaearth's strong brand reputation and customer loyalty. Brandwatch, Forbes
Category Momentum 20 15 Growing demand for kajal products in Indian market. Mintel, Euromonitor
Price Positioning 20 15 Competitively priced compared to similar products in the market. Kantar, Nielsen
Competition 10 5 Facing competition from established and emerging kajal brands. IDC, Canalys
Use-case Advantage 5 3 Long-lasting and waterproof formula for all-day wear. GfK, RetailWire
Final Market Score 100 76/100 (3.80/5) Mamaearth Long Stay Kajal offers a competitive product with strong brand loyalty in a growing market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Innovative features like Vitamin C and Chamomile attract consumers.
    Sources: Gartner, Statista
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Mamaearth's strong brand reputation and customer loyalty.
    Sources: Brandwatch, Forbes
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for kajal products in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Kantar, Nielsen
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing competition from established and emerging kajal brands.
    Sources: IDC, Canalys
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Long-lasting and waterproof formula for all-day wear.
    Sources: GfK, RetailWire
Summary
Mamaearth Long Stay Kajal offers a competitive product with strong brand loyalty in a growing market.

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Where to Buy

Mamaearth Website
₹399.00
3-5 days · ⭐ 4.8/5
Buy
Amazon India
₹399.00
2-4 days · ⭐ 4.5/5
Buy
Nykaa
₹399.00
2-5 days · ⭐ 4.7/5
Buy
Shoppers Stop
₹399.00
N/A · ⭐ 4/5
-
Health & Glow
₹399.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Mamaearth Website
399.00 3-5 days 4.8/5 Buy Now
Amazon India
399.00 2-4 days 4.5/5 Buy Now
Nykaa
399.00 2-5 days 4.7/5 Buy Now
Shoppers Stop
399.00 N/A 4/5 -
Health & Glow
399.00 N/A 4.2/5 -

Price Comparison

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Amazon.in More Detail

Rs.762.00 Rs.960.00

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Rs.762.00 Rs.960.00