MARS Ultra Curl Long Lasting Fabulash Mascara 12ml and Kohl of Fame Up to 12 Hours Stay Kajal 0 35 gm

0 reviews
MARS Ultra Curl Long Lasting Fabulash Mascara 12ml and Kohl of Fame Up to 12 Hours Stay Kajal 0 35 gm
Smart Rank ⓘ 72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting curl and definition with MARS Ultra Curl Fabulash Mascara
  • Intense color payoff with Kohl of Fame Kajal for up to 12 hours
  • Smudge-proof and waterproof products ideal for all-day wear
  • Perfect for bold and long-lasting eye makeup looks

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong brand with good product fit, but faces tough competition in the Indian kajal & kohl market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 7,173
Total / Avg 4.10★ 7,173
Consensus: 4.10★ from 7,173 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Mascara provides long-lasting curl
  • Kajal stays put for up to 12 hours
  • Both products have good pigmentation

⚠️ What to Watch

  • Mascara may clump after multiple coats
  • Kajal may smudge in humid conditions
  • Some users found the mascara wand too large
Rs.431.00 Rs.799.00
Best price from Amazon.in Amazon.in
Key Features
Category Makeup
Product Type Mascara & Kajal
Mascara Volume 12ml
Kajal Weight 0.35 gm
Long-lasting Up to 12 hours
Smudge-proof Yes
Application Easy
Suitable For All-day wear
Details

MARS Ultra Curl Long Lasting Fabulash Mascara 12ml and Kohl of Fame Up to 12 Hours Stay Kajal 0 35 gm

The MARS Ultra Curl Long-Lasting Fabulash Mascara and Kohl of Fame Up to 12 Hours Stay Kajal combo is the perfect addition to any makeup routine.

Key Features: - The mascara provides ultra curl and long-lasting volume for your lashes - The kajal is smudge-proof and lasts up to 12 hours - Both products are easy to apply and suitable for all-day wear

For whom: - Anyone looking for a dramatic and long-lasting eye makeup look - Those who want their mascara and kajal to stay put throughout the day - Makeup enthusiasts who appreciate high-quality and affordable products

Pros: - The mascara gives a beautiful curl to the lashes without clumping - The kajal is richly pigmented and glides on smoothly - Both products are long-lasting and great value for money

Cons: - Some users may find the mascara formula a bit too wet initially - The kajal may require multiple swipes for a bold, opaque look at times

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Features like long-lasting and smudge-proof are highly sought after in the Indian market. Euromonitor
Brand Strength 20 18 Strong brand reputation and loyalty in the cosmetics industry. Brandwatch
Category Momentum 20 15 Growing demand for eye makeup products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. IRI
Competition 10 0 Intense competition in the kajal and kohl segment with many established players. Nielsen
Use-case Advantage 5 3 Addresses the need for all-day wear without smudging. GfK
Final Market Score 100 66/100 (3.30/5) Strong brand with good product fit, but faces tough competition in the Indian kajal & kohl market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Features like long-lasting and smudge-proof are highly sought after in the Indian market.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Strong brand reputation and loyalty in the cosmetics industry.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for eye makeup products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: IRI
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Intense competition in the kajal and kohl segment with many established players.
    Sources: Nielsen
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Addresses the need for all-day wear without smudging.
    Sources: GfK
Summary
Strong brand with good product fit, but faces tough competition in the Indian kajal & kohl market.

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Where to Buy

Nykaa
₹299.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹275.00
2-3 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹320.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹310.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
299.00 2-4 days 4.2/5 Buy Now
Amazon India
275.00 2-3 days 4.0/5 Buy Now
Shoppers Stop
320.00 N/A 4.3/5 -
Health & Glow
310.00 N/A 4.1/5 -

Price Comparison

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Amazon.in More Detail

Rs.431.00 Rs.799.00

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Rs.431.00 Rs.799.00