L Oreal Paris Infaillible Grip 24H Matte Liquid Liner 01 Matte Black 5 7ml

0 reviews

Smart Rank ⓘ 79/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Intensely pigmented matte black color for bold, defined eyes that last up to 24 hours.
Smudge-proof, waterproof, and transfer-resistant formula ensures all-day wear.
Easy-to-use brush tip applicator for precise application, ideal for makeup newbies and pros.
Long-lasting formula that won't budge, perfect for those seeking a matte finish.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong contender in the Indian eyeliner market with competitive pricing and suitable features.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.2★	4,363
Total / Avg	4.20★	4,363

Consensus: 4.20★ from 4,363 total reviews

Rs.899.00 Rs.1,143.00

Best price from

Amazon.in

Key Features

Category	Eyeliner
Color	Matte Black
Volume	5.7ml
Formula	Highly pigmented
Finish	Matte
Waterproof	Yes
Smudge-proof	Yes
Duration	24 hours

Details

L Oreal Paris Infaillible Grip 24H Matte Liquid Liner 01 Matte Black 5 7ml

This L'Oreal Paris Infaillible Grip 24H Matte Liquid Liner is a long-lasting matte black eyeliner that provides intense color payoff and stays put for up to 24 hours.

Key Features:
- Highly pigmented formula
- Matte finish
- Waterproof and smudge-proof
For whom:
Ideal for those who want a dramatic, long-lasting eyeliner look that won't budge throughout the day.
Pros:
- Intense color payoff
- Long-lasting formula
- Matte finish
Cons:
- May be difficult to remove without makeup remover
- Some users may find the formula too drying

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and long-lasting formula align with current consumer preferences	Kantar
Brand Strength	20	18	L'Oreal Paris is a well-established brand in the Indian cosmetics market	Euromonitor
Category Momentum	20	15	Eyeliner category growing in India due to increasing makeup trend	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	GfK
Competition	10	8	Facing competition from Maybelline, Lakme, and Colorbar in the Indian market	IRI
Use-case Advantage	5	5	Easy application and smudge-proof formula cater to daily wear needs	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian eyeliner market with competitive pricing and suitable features.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Matte finish and long-lasting formula align with current consumer preferences

Sources: Kantar
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: L'Oreal Paris is a well-established brand in the Indian cosmetics market

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Eyeliner category growing in India due to increasing makeup trend

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market

Sources: GfK
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing competition from Maybelline, Lakme, and Colorbar in the Indian market

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Easy application and smudge-proof formula cater to daily wear needs

Sources: Nielsen

Summary

Strong contender in the Indian eyeliner market with competitive pricing and suitable features.

Quick Compare

LOreal Paris Grip 24H Matte Liner - Black 01 - 7ml

Rs.899.00

⭐ Reviews Summary

✅ What Users Love

Long-lasting formula
Intense matte black color
Easy to apply with precision

⚠️ What to Watch

May dry out quickly
Difficult to remove completely
Some users experienced smudging

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⭐ Reviews Summary

✅ What Users Love

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⚠️ What to Watch

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⭐ Reviews Summary

✅ What Users Love

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⚠️ What to Watch

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Maybelline Great Lash Waterproof Mascara - Very Black 1301ml

Rs.1,499.00

⭐ Reviews Summary

✅ What Users Love

Waterproof formula lasts all day
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⚠️ What to Watch

Difficult to remove completely
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Where to Buy

Nykaa

₹875.00

2-4 days · ⭐ 4.3/5

Buy

Amazon India

₹875.00

2-3 days · ⭐ 4.2/5

Buy

Shoppers Stop

₹899.00

N/A · ⭐ 4.1/5

Health & Glow

₹899.00

N/A · ⭐ 4/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	875.00	2-4 days	4.3/5	Buy Now
Amazon India	875.00	2-3 days	4.2/5	Buy Now
Shoppers Stop	899.00	N/A	4.1/5	-
Health & Glow	899.00	N/A	4/5	-

Price Comparison

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