L Oreal Paris Infaillible Grip 24H Matte Liquid Liner 01 Matte Black 5 7ml

0 reviews
L Oreal Paris Infaillible Grip 24H Matte Liquid Liner 01 Matte Black 5 7ml
Smart Rank ⓘ 79/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Intensely pigmented matte black color for bold, defined eyes that last up to 24 hours.
  • Smudge-proof, waterproof, and transfer-resistant formula ensures all-day wear.
  • Easy-to-use brush tip applicator for precise application, ideal for makeup newbies and pros.
  • Long-lasting formula that won't budge, perfect for those seeking a matte finish.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong contender in the Indian eyeliner market with competitive pricing and suitable features.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 4,363
Total / Avg 4.20★ 4,363
Consensus: 4.20★ from 4,363 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting formula
  • Intense matte black color
  • Easy to apply with precision

⚠️ What to Watch

  • May dry out quickly
  • Difficult to remove completely
  • Some users experienced smudging
Rs.899.00 Rs.1,143.00
Best price from Amazon.in Amazon.in
Key Features
Category Eyeliner
Color Matte Black
Volume 5.7ml
Formula Highly pigmented
Finish Matte
Waterproof Yes
Smudge-proof Yes
Duration 24 hours
Details

L Oreal Paris Infaillible Grip 24H Matte Liquid Liner 01 Matte Black 5 7ml

This L'Oreal Paris Infaillible Grip 24H Matte Liquid Liner is a long-lasting matte black eyeliner that provides intense color payoff and stays put for up to 24 hours.

Key Features:
- Highly pigmented formula
- Matte finish
- Waterproof and smudge-proof
For whom:
Ideal for those who want a dramatic, long-lasting eyeliner look that won't budge throughout the day.
Pros:
- Intense color payoff
- Long-lasting formula
- Matte finish
Cons:
- May be difficult to remove without makeup remover
- Some users may find the formula too drying

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Matte finish and long-lasting formula align with current consumer preferences Kantar
Brand Strength 20 18 L'Oreal Paris is a well-established brand in the Indian cosmetics market Euromonitor
Category Momentum 20 15 Eyeliner category growing in India due to increasing makeup trend Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market GfK
Competition 10 8 Facing competition from Maybelline, Lakme, and Colorbar in the Indian market IRI
Use-case Advantage 5 5 Easy application and smudge-proof formula cater to daily wear needs Nielsen
Final Market Score 100 76/100 (3.80/5) Strong contender in the Indian eyeliner market with competitive pricing and suitable features.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Matte finish and long-lasting formula align with current consumer preferences
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: L'Oreal Paris is a well-established brand in the Indian cosmetics market
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Eyeliner category growing in India due to increasing makeup trend
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from Maybelline, Lakme, and Colorbar in the Indian market
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Easy application and smudge-proof formula cater to daily wear needs
    Sources: Nielsen
Summary
Strong contender in the Indian eyeliner market with competitive pricing and suitable features.

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Where to Buy

Nykaa
₹875.00
2-4 days · ⭐ 4.3/5
Buy
Amazon India
₹875.00
2-3 days · ⭐ 4.2/5
Buy
Shoppers Stop
₹899.00
N/A · ⭐ 4.1/5
-
Health & Glow
₹899.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
875.00 2-4 days 4.3/5 Buy Now
Amazon India
875.00 2-3 days 4.2/5 Buy Now
Shoppers Stop
899.00 N/A 4.1/5 -
Health & Glow
899.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.899.00 Rs.1,143.00

 GO TO STORE GO TO STORE

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Rs.899.00 Rs.1,143.00