Wet n Wild Color Icon Glitter Single Eyeshadow Shiny Single Eyeshadow with Hydrating Formula Silky Texture Professional Glitter for Makeup Toasty Gold Shimmery Finish Paraben Cruelty Free 1 4g

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Wet n Wild Color Icon Glitter Single Eyeshadow Shiny Single Eyeshadow with Hydrating Formula Silky Texture Professional Glitter for Makeup Toasty Gold Shimmery Finish Paraben Cruelty Free 1 4g
Smart Rank ⓘ 71/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience a stunning gold shimmery finish with the Wet n Wild Color Icon Glitter Eyeshadow, perfect for adding sparkle to your makeup looks.
  • Enjoy a hydrating formula and silky texture that keeps your eyelids moisturized while providing intense color payoff for a professional finish.
  • This highly pigmented eyeshadow is easy to apply and blend, making it suitable for both beginners and professionals looking to enhance their eye makeup.
  • Feel good about your purchase with a paraben and cruelty-free product that caters to all skin types, ensuring a guilt-free beauty experience.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Wet n Wild Color Icon Glitter Eyeshadow offers a competitive option in the growing Indian eyeshadow market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.9★ 4,358
Total / Avg 3.90★ 4,358
Consensus: 3.90★ from 4,358 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Vibrant and shimmery gold finish
  • Smooth, silky texture for easy application
  • Hydrating formula that feels comfortable on the eyelids

⚠️ What to Watch

  • Glitter fallout during application
  • Limited staying power without a primer
  • Packaging may be prone to breakage
Rs.224.00 Rs.299.00
Best price from Amazon.in Amazon.in
Key Features
Category Eyeshadow
Finish Gold Shimmery
Formula Hydrating
Texture Silky
Pigmentation Highly Pigmented
Effect Professional Glitter
Paraben Free Yes
Cruelty Free Yes
Weight 1.4g
Details

Wet n Wild Color Icon Glitter Single Eyeshadow Shiny Single Eyeshadow with Hydrating Formula Silky Texture Professional Glitter for Makeup Toasty Gold Shimmery Finish Paraben Cruelty Free 1 4g

About Product: The Wet n Wild Color Icon Glitter Single Eyeshadow is a highly pigmented single eyeshadow with a hydrating formula and silky texture. It is designed to provide a professional glitter effect for makeup looks. The shade "Toasty" offers a beautiful gold shimmery finish that is perfect for adding some sparkle to your eyes. Key Features: - Hydrating formula - Silky texture - Highly pigmented - Professional glitter effect - Paraben free - Cruelty free For whom: This eyeshadow is perfect for anyone who loves to add some sparkle and shimmer to their eye makeup looks. It is suitable for all skin types and is easy to apply for both beginners and professionals. Pros: - Beautiful gold shimmery finish - Hydrating formula keeps eyelids moisturized - Highly pigmented for intense color payoff - Paraben and cruelty free - Easy to apply and blend Cons: - Some users may prefer a different shade selection - Glitter may have some fallout during application

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Hydrating formula and shimmery finish align with current consumer preferences Vogue, Elle
Brand Strength 20 18 Wet n Wild known for quality and cruelty-free products Brandwatch, Forbes
Category Momentum 20 15 Eyeshadow category growing rapidly in Indian market Euromonitor, Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market RetailToday, BusinessInsider
Competition 10 0 Intense competition in the eyeshadow segment from both local and international brands Vogue, Cosmopolitan
Use-case Advantage 5 3 Versatile shade suitable for both day and night looks Allure
Final Market Score 100 66/100 (3.30/5) Wet n Wild Color Icon Glitter Eyeshadow offers a competitive option in the growing Indian eyeshadow market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Hydrating formula and shimmery finish align with current consumer preferences
    Sources: Vogue, Elle
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Wet n Wild known for quality and cruelty-free products
    Sources: Brandwatch, Forbes
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Eyeshadow category growing rapidly in Indian market
    Sources: Euromonitor, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: RetailToday, BusinessInsider
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Intense competition in the eyeshadow segment from both local and international brands
    Sources: Vogue, Cosmopolitan
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile shade suitable for both day and night looks
    Sources: Allure
Summary
Wet n Wild Color Icon Glitter Eyeshadow offers a competitive option in the growing Indian eyeshadow market.

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Price Comparison

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Rs.224.00 Rs.299.00

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