e l f Bite Size Eyeshadows Creamy Blendable Ultra Pigmented Easy to Apply On the go Long lasting Vegan Cruelty Free Cream Sugar Cream Sugar

e l f Bite Size Eyeshadows Creamy Blendable Ultra Pigmented Easy to Apply On the go Long lasting Vegan Cruelty Free Cream Sugar Cream Sugar

The e.l.f. Bite-Size Eyeshadows in Cream & Sugar are perfect for anyone looking for a versatile and easy-to-use eyeshadow palette. With creamy and blendable textures, these ultra-pigmented shadows are ideal for creating a variety of looks on-the-go.

Key Features: - Creamy and blendable formula - Ultra-pigmented shades - Easy to apply on-the-go - Long-lasting wear - Vegan and cruelty-free

For whom: This eyeshadow palette is suitable for makeup enthusiasts of all levels, from beginners to professional makeup artists. Its compact size makes it perfect for travel and touch-ups throughout the day.

Pros: - Creamy texture makes for easy application - Highly pigmented shades for intense color payoff - Long-lasting formula ensures your eye look stays intact all day - Vegan and cruelty-free, making it a guilt-free purchase

Cons: - Limited shade selection in each palette - Some users may prefer a larger palette for more versatility in eyeshadow looks

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Creamy, blendable, ultra-pigmented, and long-lasting align with market preferences	Vogue India
Brand Strength	20	10	e.l.f. known for quality and cruelty-free products	Brandwatch
Category Momentum	20	15	Strong demand for eyeshadow products in Indian market	IDC
Price Positioning	20	10	Competitively priced for the features offered	Retail Today
Competition	10	6	Facing moderate competition from similar eyeshadow products	Cosmetics Business
Use-case Advantage	5	5	Convenient for on-the-go application	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian eyeshadow market segment with competitive pricing and on-trend features.

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