e l f H2O Proof Eyeliner Pen Felt Tip Waterproof Long Lasting High Pigmented Liner For Bold Looks Vegan Cruelty Free Jet Black 0 02 Fl Oz

e l f H2O Proof Eyeliner Pen Felt Tip Waterproof Long Lasting High Pigmented Liner For Bold Looks Vegan Cruelty Free Jet Black 0 02 Fl Oz

The e.l.f. H2O Proof Eyeliner Pen is a felt tip eyeliner that is waterproof and long-lasting, making it perfect for creating bold, dramatic looks. Its high-pigmented formula ensures intense color payoff with every stroke. Plus, it is vegan and cruelty-free, so you can feel good about using it.
This eyeliner pen is ideal for anyone who wants a precise and easy-to-use eyeliner that stays put all day long. Whether you're a makeup novice or a skilled makeup artist, this liner will help you achieve the perfect cat eye or winged eyeliner look.
Pros: - Waterproof formula that lasts all day - Felt tip for precise application - High-pigmented color for bold looks - Vegan and cruelty-free Cons: - Some users may find the felt tip too stiff for their liking - May need to shake the pen before use to ensure even pigment distribution

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof, long-lasting, high pigment - aligns with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	e.l.f. known for quality and cruelty-free products in India.	Brandwatch
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market.	Mintel
Price Positioning	20	16	Competitively priced compared to similar products in India.	Retail360
Competition	10	10	Facing strong competition from established and emerging brands in India.	Forbes
Use-case Advantage	5	3	Felt tip for precise application appeals to Indian consumers.	Vogue
Final Market Score	100	86/100 (4.30/5)	Strong contender in the Indian eyeliner market with competitive pricing and key features.

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