Maybelline New York Eye Studio Lasting Drama Glossy Gel Eyeliner Blackest Black 3g

Maybelline New York Eye Studio Lasting Drama Glossy Gel Eyeliner Blackest Black 3g

This Maybelline gel eyeliner is a long-lasting formula that promises to stay put all day without smudging or fading. It is designed to give a glossy finish to your eye makeup look, creating intense definition and drama.

Key Features: - Long-lasting gel formula - Intense black color - Glossy finish - Smudge-proof and fade-proof - Comes with a brush for easy application

For whom: This gel eyeliner is suitable for anyone looking for a long-lasting and intense black eyeliner that won't budge throughout the day. It is also great for those who prefer a glossy finish to their eye makeup look.

Pros: - Highly pigmented - Easy to apply - Long-lasting formula - Glossy finish adds a touch of glamour to your look

Cons: - Some users may find the formula a bit too thick - Requires a steady hand for precise application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product features align well with Indian consumer preferences.	Retail Today
Brand Strength	20	18	Maybelline New York is a well-established brand in India.	Brand Equity
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	8	Facing strong competition from other popular eyeliner brands.	Cosmetics Business
Use-case Advantage	5	5	Offers long-lasting and glossy finish, meeting consumer needs.	Vogue
Final Market Score	100	76/100 (3.80/5)	Maybelline New York Eye Studio Lasting Drama Glossy Gel Eyeliner Blackest Black 3g is a strong contender in the Indian eyeliner market.

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