e l f No Budge Retractable Eyeliner Creamy Ultra Pigmented Coffee

0 reviews
e l f No Budge Retractable Eyeliner Creamy Ultra Pigmented Coffee
Smart Rank ⓘ 74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Highly pigmented and long-lasting eyeliner in rich coffee shade complements all eye colors and skin tones
  • Retractable design for easy touch-ups on-the-go, glides smoothly without tugging delicate eye area
  • Intense color payoff with just one swipe, suitable for beginners and makeup enthusiasts
  • Perfect for those seeking a budge-proof eyeliner, offering intense pigmentation and lasting wear

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned eyeliner with strong brand backing in a competitive market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 5,405
Total / Avg 4.30★ 5,405
Consensus: 4.30★ from 5,405 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Creamy texture for smooth application
  • Highly pigmented for bold color
  • Retractable design for convenience

⚠️ What to Watch

  • May smudge or fade throughout the day
  • Some users experienced breakage of the retractable mechanism
  • Limited color range available
Rs.295.00 Rs.350.00
Best price from Amazon.in Amazon.in
Key Features
Category Eyeliner
Type Retractable
Texture Creamy
Pigmentation Ultra-Pigmented
Longevity Long-lasting
Application Smooth
Design Convenient
Ideal For Oily eyelids
Details

e l f No Budge Retractable Eyeliner Creamy Ultra Pigmented Coffee

e.l.f. No Budge Retractable Eyeliner is a long-lasting eyeliner that is creamy and ultra-pigmented. It glides on smoothly and stays put all day without smudging or fading.

Key Features: - Retractable design for easy use - Creamy texture for smooth application - Ultra-pigmented for intense color - Long-lasting formula that doesn't budge

For whom: This eyeliner is perfect for anyone looking for a reliable eyeliner that will last all day without having to worry about touch-ups. It is ideal for those with oily eyelids or anyone who wants a hassle-free eyeliner experience.

Pros: - Long-lasting formula - Creamy texture for easy application - Ultra-pigmented for intense color payoff - Retractable design for convenience

Cons: - Some may find the formula too creamy for creating precise lines - Limited color options available

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Creamy texture and ultra-pigmented formula align well with Indian consumer preferences. Mintel
Brand Strength 20 18 e.l.f. has a growing presence and positive perception in India. Brandwatch
Category Momentum 20 15 Strong growth in eyeliner category in Indian market. Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 0 Intense competition from established and emerging brands in the eyeliner segment. WWD
Use-case Advantage 5 3 Versatile for both everyday wear and special occasions. Vogue
Final Market Score 100 66/100 (3.30/5) Well-positioned eyeliner with strong brand backing in a competitive market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Creamy texture and ultra-pigmented formula align well with Indian consumer preferences.
    Sources: Mintel
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: e.l.f. has a growing presence and positive perception in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong growth in eyeliner category in Indian market.
    Sources: Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Intense competition from established and emerging brands in the eyeliner segment.
    Sources: WWD
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile for both everyday wear and special occasions.
    Sources: Vogue
Summary
Well-positioned eyeliner with strong brand backing in a competitive market.

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Where to Buy

Nykaa
₹600.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹650.00
2-3 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹700.00
N/A · ⭐ 4.3/5
-
Lifestyle
₹620.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
600.00 2-4 days 4.2/5 Buy Now
Amazon India
650.00 2-3 days 4.0/5 Buy Now
Shoppers Stop
700.00 N/A 4.3/5 -
Lifestyle
620.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.295.00 Rs.350.00

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Rs.295.00 Rs.350.00