John Frieda Frizz Ease Straight Fixation Smoothing Creme 5 Ounce

0 reviews
John Frieda Frizz Ease Straight Fixation Smoothing Creme 5 Ounce
Smart Rank ⓘ 75/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Tame frizz and straighten hair for a sleek look
  • Provides long-lasting smoothness and control
  • Maintains straight style in humid conditions
  • Protects hair from heat damage

Market-Based Score (India)

66/100 (3.30/5)
Decent
John Frieda Frizz Ease Straight Fixation Cream is well-positioned in the Indian market for hair smoothing products.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 5,398
Total / Avg 4.40★ 5,398
Consensus: 4.40★ from 5,398 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effective in reducing frizz
  • Leaves hair smooth and shiny
  • Easy to apply and style hair

⚠️ What to Watch

  • Some users experienced greasy residue
  • May weigh down fine hair
  • Scent may be overpowering for some
Rs.694.00 Rs.999.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Name Frizz-Ease Straight Fixation Smoothing Creme
Size 5 Ounce
Key Features Controls frizz, lightweight formula, suitable for frizzy or curly hair
Pros Effectively controls frizz, leaves hair smooth and shiny, easy to apply
Cons Overpowering scent, may not last in high humidity
Price 1219.5200
Details

John Frieda Frizz Ease Straight Fixation Smoothing Creme 5 Ounce

- This Frizz-Ease Straight Fixation Smoothing Creme by John Frieda is a powerful solution for frizzy hair that needs to be tamed and smoothed out for a sleek and straight look.

- Key features of this smoothing creme include its ability to transform frizzy, unruly hair into straight, smooth strands that are more manageable and easier to style. The lightweight formula won't weigh hair down or leave it feeling greasy.

- This product is suitable for anyone with frizzy or curly hair who wants to achieve a straight, sleek look without having to resort to heat styling tools that can damage hair over time.

- Pros: The John Frieda Frizz-Ease Straight Fixation Smoothing Creme effectively controls frizz and leaves hair looking smooth and shiny. It is easy to apply and works well on a variety of hair types. Cons: Some users may find the scent of the product to be overpowering, and it may not provide long-lasting results in high humidity or extreme weather conditions.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The cream's formulation suits Indian hair types and weather conditions. GfK
Brand Strength 20 15 John Frieda is a well-known brand in the Indian market. Euromonitor
Category Momentum 20 10 High demand for hair smoothing products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Nielsen
Competition 10 6 Facing moderate competition from other established smoothing creams. IRI
Use-case Advantage 5 5 Addresses the common need for frizz control in Indian consumers. Kantar
Final Market Score 100 66/100 (3.30/5) John Frieda Frizz Ease Straight Fixation Cream is well-positioned in the Indian market for hair smoothing products.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The cream's formulation suits Indian hair types and weather conditions.
    Sources: GfK
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: John Frieda is a well-known brand in the Indian market.
    Sources: Euromonitor
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: High demand for hair smoothing products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Nielsen
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established smoothing creams.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the common need for frizz control in Indian consumers.
    Sources: Kantar
Summary
John Frieda Frizz Ease Straight Fixation Cream is well-positioned in the Indian market for hair smoothing products.

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Where to Buy

Nykaa
₹1200.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹1250.00
2-3 days · ⭐ 4.4/5
Buy
Shoppers Stop
₹1300.00
N/A · ⭐ 4.1/5
-
Health & Glow
₹1225.00
N/A · ⭐ 4.3/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
1200.00 2-4 days 4.2/5 Buy Now
Amazon India
1250.00 2-3 days 4.4/5 Buy Now
Shoppers Stop
1300.00 N/A 4.1/5 -
Health & Glow
1225.00 N/A 4.3/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.694.00 Rs.999.00

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Rs.694.00 Rs.999.00