CANTU Extra Hold Edge Stay Gel 65 ml

CANTU Extra Hold Edge Stay Gel 65 ml

CANTU Extra Hold Edge Stay Gel is a styling gel specially designed to provide maximum hold for sleek edges and styles.

Key Features: - Provides extra hold for long-lasting styles - Infused with shea butter for added moisture - Non-flaking formula - Great for all hair types

For whom: This edge gel is perfect for anyone looking to achieve sleek, smooth edges and styles that last all day.

Pros: - Strong hold that keeps styles in place - Moisturizing formula prevents dryness - Suitable for all hair types - Non-flaking formula

Cons: - Some users with very fine hair may find it too heavy

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The strong hold and definition offered by the gel align well with Indian consumers' needs.	Euromonitor
Brand Strength	20	15	Cantu is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	10	Growing demand for hair styling products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from local and international brands offering similar products.	Kantar
Use-case Advantage	5	5	Addresses the need for long-lasting hold in Indian weather conditions.	GFK
Final Market Score	100	66/100 (3.30/5)	Cantu Extra Hold Edge Stay Gel 65ml is well-positioned in the Indian market segment for strong hold hair styling products.

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