Aunt Jackie s Curling Gel Spray Gel 15 Oz

Aunt Jackie s Curling Gel Spray Gel 15 Oz

This curling gel spray by Aunt Jackie's is a versatile styling product that helps to define and enhance natural curls.

Key features of this gel spray include a lightweight formula that doesn't weigh hair down, strong hold for all-day curl definition, and added moisture to keep curls hydrated and frizz-free.

This product is ideal for those with curly or wavy hair looking to enhance their natural texture and achieve bouncy, defined curls.

Pros of Aunt Jackie's Curling Gel Spray include its long-lasting hold, moisturizing properties, and the ability to enhance and define curls without leaving them stiff or crunchy.

Cons may include the need for touch-ups throughout the day for some hair types and the potential for residue if too much product is applied.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation suitable for Indian climate and hair types.	Nielsen
Brand Strength	20	10	Established brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	GfK
Competition	10	6	Facing moderate competition from local and international brands.	IRI
Use-case Advantage	5	5	Convenient spray format for easy application and styling.	Kantar
Final Market Score	100	66/100 (3.30/5)	Aunt Jackie's Curl Boss Curling Gel Spray 15 oz holds a strong position in the Indian creams, gels & lotions market segment.

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