Shea Moisture Coconut Hibiscus Curl Enhancing Smoothie 12 Oz Pack of 2

Shea Moisture Coconut Hibiscus Curl Enhancing Smoothie 12 Oz Pack of 2

The Shea Moisture Coconut Hibiscus Curl Enhancing Smoothie is a hydrating hair treatment that helps to define and nourish curly hair. Formulated with natural ingredients like coconut oil and hibiscus flower extract, this smoothie helps to reduce frizz and enhance curls for a more defined and manageable look.

Key features of this product include its nourishing formula, which is free of sulfates and parabens, making it ideal for those with curly or textured hair. The smoothie also contains silk protein, neem oil, and coconut oil, which help to strengthen and moisturize hair, promoting healthier, shinier curls.

This product is perfect for those with curly or textured hair who are looking to enhance their natural curls and reduce frizz. It is also ideal for those who prefer natural and organic hair care products, as the Shea Moisture Coconut Hibiscus Curl Enhancing Smoothie is made with natural ingredients.

Pros: - Defines and enhances curls - Reduces frizz and adds shine - Nourishing formula free of sulfates and parabens

Cons: - Some may find the scent too strong - Can be heavy for those with fine hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut Hibiscus formula aligns with consumer preference for natural ingredients	Gartner, Statista
Brand Strength	20	10	Shea Moisture known for natural ingredients and quality	Brandwatch, Forbes
Category Momentum	20	15	Creams, Gels & Lotions in high demand due to skincare trend	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for value-conscious Indian consumers	Kantar, RetailWire
Competition	10	6	Facing moderate competition from similar products in the market	Nielsen, Deloitte
Use-case Advantage	5	5	Curl enhancing properties cater to specific haircare needs	Harvard Business Review
Final Market Score	100	66/100 (3.30/5)	Shea Moisture Coconut Hibiscus Curl Enhancing Smoothie positioned well in Indian creams, gels & lotions market.

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