e l f Liquid Matte Eyeliner High Pigment Liquid Eyeliner With Extra Fine Brush Tip Easy Glide Smudge Proof Formula Jet Black

0 reviews
e l f Liquid Matte Eyeliner High Pigment Liquid Eyeliner With Extra Fine Brush Tip Easy Glide Smudge Proof Formula Jet Black
Smart Rank ⓘ 75/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Highly pigmented Jet Black formula for intense color payoff
  • Smudge-proof and long-lasting, ideal for all-day wear
  • Extra fine brush tip allows for precision and control
  • Matte finish delivers a bold and dramatic look

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong contender in the Indian eyeliner market with competitive pricing and key features.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 4,147
Total / Avg 4.40★ 4,147
Consensus: 4.40★ from 4,147 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High-pigment color
  • Extra-fine brush tip for precision
  • Smudge-proof formula

⚠️ What to Watch

  • Difficult to remove
  • May dry out quickly
  • Brush tip may fray over time
Rs.860.00 Rs.1,036.00
Best price from Amazon.in Amazon.in
Key Features
Category Eyeliner
Color Jet Black
Formula Liquid Matte
Brush Tip Extra-Fine
Smudge-Proof Yes
Long-Lasting Yes
Application Easy
Price 390.0000
Details

e l f Liquid Matte Eyeliner High Pigment Liquid Eyeliner With Extra Fine Brush Tip Easy Glide Smudge Proof Formula Jet Black


The e.l.f. Liquid Matte Eyeliner is a high-pigment liquid eyeliner designed to give you a bold and defined eye look. The extra-fine brush tip allows for precise application, making it easy to create sharp lines or even a winged eyeliner look. Its smudge-proof formula ensures that your eyeliner stays in place all day without fading or smudging.
This eyeliner is perfect for anyone looking for a long-lasting and intense black eyeliner. Whether you are a makeup beginner or a beauty expert, the e.l.f. Liquid Matte Eyeliner is easy to use and provides a professional finish.
Pros: - High-pigment formula for bold color - Extra-fine brush tip for precise application - Smudge-proof and long-lasting - Easy to use for beginners - Affordable price Cons: - Some users may prefer a different type of applicator - May require more than one coat for a truly opaque finish

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High pigment, smudge-proof formula aligns with market preferences. Vogue
Brand Strength 20 10 e.l.f. known for quality at affordable prices. Forbes
Category Momentum 20 15 High demand for eyeliners in Indian market. Mintel
Price Positioning 20 15 Competitively priced for the features offered. Business Today
Competition 10 1 Facing strong competition from established brands in the market. Hindustan Times
Use-case Advantage 5 5 Extra fine brush tip for precise application is a key benefit. Elle
Final Market Score 100 66/100 (3.30/5) Strong contender in the Indian eyeliner market with competitive pricing and key features.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High pigment, smudge-proof formula aligns with market preferences.
    Sources: Vogue
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: e.l.f. known for quality at affordable prices.
    Sources: Forbes
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: High demand for eyeliners in Indian market.
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for the features offered.
    Sources: Business Today
  • Competition 1/10
    Weight: 10
    Contribution: 1
    Rationale: Facing strong competition from established brands in the market.
    Sources: Hindustan Times
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Extra fine brush tip for precise application is a key benefit.
    Sources: Elle
Summary
Strong contender in the Indian eyeliner market with competitive pricing and key features.

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Where to Buy

Nykaa
₹499.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹450.00
2-3 days · ⭐ 4.0/5
Buy
Sephora India
₹499.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹480.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
499.00 2-4 days 4.2/5 Buy Now
Amazon India
450.00 2-3 days 4.0/5 Buy Now
Sephora India
499.00 N/A 4.3/5 -
Health & Glow
480.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.860.00 Rs.1,036.00

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Rs.860.00 Rs.1,036.00