e l f Eyeliner Pen With Felttip Applicator Black 0 05 Fl Oz Natural

0 reviews
e l f Eyeliner Pen With Felttip Applicator Black 0 05 Fl Oz Natural
Smart Rank ⓘ 72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Achieve precise lines effortlessly with felt-tip applicator
  • Natural black shade for everyday wear
  • Long-lasting and smudge-proof formula for all-day use
  • Perfect for beginners and experts seeking a winged liner look

Market-Based Score (India)

66/100 (3.30/5)
Decent
e.l.f. Cosmetics Eyeliner Pen offers a balanced mix of features and pricing for the growing Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 5,893
Total / Avg 4.10★ 5,893
Consensus: 4.10★ from 5,893 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Easy to use felt-tip applicator
  • Long-lasting formula
  • Affordable price

⚠️ What to Watch

  • May smudge throughout the day
  • Not waterproof
  • Some users found the color not as intense as expected
Rs.513.00 Rs.540.00
Best price from Amazon.in Amazon.in
Key Features
Category Eyeliner
Type Liquid
Color Black
Applicator Felt tip
Formula Long-lasting
Color Payoff Rich, intense
Pros Precise application, Easy to use
Cons Slightly drying, Applicator may fray
Details

e l f Eyeliner Pen With Felttip Applicator Black 0 05 Fl Oz Natural

About Product: The e.l.f. Eyeliner Pen With Felttip Applicator is a black liquid eyeliner with a felt tip applicator for precise application. It has a long-lasting formula that provides a rich, intense color payoff. Key Features: - Black liquid eyeliner - Felt tip applicator for precision - Long-lasting formula - Rich, intense color payoff For Whom: This eyeliner is perfect for anyone who wants to create a bold and defined eye look with ease. The felt tip applicator allows for precise application, making it great for beginners and experts alike. Pros: - Precise application with the felt tip applicator - Long-lasting formula that stays in place all day - Rich, intense color payoff for a bold eye look - Easy to use and great for creating winged eyeliner looks Cons: - Some users may find the formula slightly drying - The felt tip applicator may fray over time with repeated use

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Felt-tip applicator and natural finish align well with Indian preferences —
Brand Strength 20 10 e.l.f. Cosmetics gaining popularity among Indian consumers Canalys
Category Momentum 20 15 Eyeliner category growing rapidly in Indian market IDC
Price Positioning 20 15 Competitively priced for the Indian market —
Competition 10 3 Facing moderate competition from local and international brands —
Use-case Advantage 5 3 Versatile for both everyday wear and special occasions —
Final Market Score 100 66/100 (3.30/5) e.l.f. Cosmetics Eyeliner Pen offers a balanced mix of features and pricing for the growing Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Felt-tip applicator and natural finish align well with Indian preferences
    Sources: —
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: e.l.f. Cosmetics gaining popularity among Indian consumers
    Sources: Canalys
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Eyeliner category growing rapidly in Indian market
    Sources: IDC
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for the Indian market
    Sources: —
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Facing moderate competition from local and international brands
    Sources: —
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile for both everyday wear and special occasions
    Sources: —
Summary
e.l.f. Cosmetics Eyeliner Pen offers a balanced mix of features and pricing for the growing Indian market.

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Where to Buy

Nykaa
₹650.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹699.00
2-3 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹750.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹680.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
650.00 2-4 days 4.2/5 Buy Now
Amazon India
699.00 2-3 days 4.0/5 Buy Now
Shoppers Stop
750.00 N/A 4.3/5 -
Health & Glow
680.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.513.00 Rs.540.00

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Rs.513.00 Rs.540.00