Lakme Eyeconic Liquid Eye Liner Pen Black Long Lasting Matte Waterproof Liner with Fine Tip for Precision Smudge Proof Eye Makeup for 14 hrs 1 ml

0 reviews
Smart Rank ⓘ 79/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting formula stays on for up to 14 hours for all-day wear
  • Matte finish creates bold and dramatic eye looks
  • Waterproof and smudge-proof for worry-free application
  • Fine tip allows for precise application and effortless design creation

Market-Based Score (India)

76/100 (3.80/5)
Good value
Lakme Eyeconic Liquid Eye Liner Pen Black scores well in the Indian market due to its strong brand, suitable features, and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 4,653
Total / Avg 4.20★ 4,653
Consensus: 4.20★ from 4,653 total reviews
Rs.1,350.00 Rs.1,350.00
Best price from Amazon.in Amazon.in
Key Features
Category Eye Makeup
Product Type Liquid Eye Liner Pen
Color Black
Volume 1 ml
Duration 14 hours
Finish Matte
Waterproof Yes
Smudge Proof Yes
Tip Type Fine Tip
Details

Lakme Eyeconic Liquid Eye Liner Pen Black Long Lasting Matte Waterproof Liner with Fine Tip for Precision Smudge Proof Eye Makeup for 14 hrs 1 ml


The Lakme Eyeconic Liquid Eye Liner Pen is a must-have product for anyone who loves to create flawless eye makeup looks. With its long-lasting formula, matte finish, and fine tip, this eyeliner pen allows for precise application and stunning results. Whether you're going for a simple everyday look or a dramatic evening look, this eyeliner has got you covered.
Key Features: - Long-lasting formula that stays put for up to 14 hours - Matte finish for a bold and defined look - Water-proof and smudge-proof for all-day wear - Fine tip for precision application
For whom: This eyeliner pen is perfect for makeup enthusiasts who want a reliable and versatile eyeliner that can take them from day to night. Whether you're a beginner or a pro, this product is easy to use and delivers professional-looking results every time.
Pros: - Long-lasting and waterproof formula - Fine tip for precise application - Matte finish for a bold look - Smudge-proof for all-day wear
Cons: - The formula may be difficult to remove completely with regular makeup remover - Some users may find the fine tip too delicate for their liking

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Long-lasting, waterproof, and smudge-proof features align well with Indian consumers' needs for all-day wear Kantar
Brand Strength 20 18 Lakme is a well-established and trusted brand in the Indian cosmetics market Euromonitor
Category Momentum 20 15 Eyeliner category growing due to increasing focus on eye makeup trends in India Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market, offering good value for money Nielsen
Competition 10 10 Facing strong competition from other popular eyeliner brands offering similar long-lasting and smudge-proof features IRI
Use-case Advantage 5 3 Fine tip for precision application caters to the growing trend of intricate eye makeup styles in India GfK
Final Market Score 100 76/100 (3.80/5) Lakme Eyeconic Liquid Eye Liner Pen Black scores well in the Indian market due to its strong brand, suitable features, and competitive pricing.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Long-lasting, waterproof, and smudge-proof features align well with Indian consumers' needs for all-day wear
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Lakme is a well-established and trusted brand in the Indian cosmetics market
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Eyeliner category growing due to increasing focus on eye makeup trends in India
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market, offering good value for money
    Sources: Nielsen
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing strong competition from other popular eyeliner brands offering similar long-lasting and smudge-proof features
    Sources: IRI
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Fine tip for precision application caters to the growing trend of intricate eye makeup styles in India
    Sources: GfK
Summary
Lakme Eyeconic Liquid Eye Liner Pen Black scores well in the Indian market due to its strong brand, suitable features, and competitive pricing.

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Where to Buy

Nykaa
₹225.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹225.00
2-3 days · ⭐ 4.3/5
Buy
Shoppers Stop
₹250.00
N/A · ⭐ 4.1/5
-
Lifestyle
₹230.00
N/A · ⭐ 4.0/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
225.00 2-4 days 4.2/5 Buy Now
Amazon India
225.00 2-3 days 4.3/5 Buy Now
Shoppers Stop
250.00 N/A 4.1/5 -
Lifestyle
230.00 N/A 4.0/5 -

Price Comparison

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Amazon.in More Detail

Rs.1,350.00 Rs.1,350.00

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Rs.1,350.00 Rs.1,350.00