AYA WaterProof Eyebrow Pencil with Brush Set of 2 Black Dark Brown Smudge proof Eyebrow Definer Pencil Shade Black and Dark Brown 1 4g 1 4g

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AYA WaterProof Eyebrow Pencil with Brush Set of 2 Black Dark Brown Smudge proof Eyebrow Definer Pencil Shade Black and Dark Brown 1 4g 1 4g
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Waterproof and smudge-proof formula for all-day wear
  • Two versatile shades to match different hair colors
  • Includes brush for easy blending and shaping
  • Portable size perfect for travel or on-the-go touch-ups

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and features position this eyebrow pencil set well in the Indian market.

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting formula
  • Convenient brush for blending
  • Waterproof and smudge-proof

⚠️ What to Watch

  • Limited color options
  • Some users found the pencil too hard
  • May need frequent sharpening
Rs.152.00 Rs.498.00
Best price from Amazon.in Amazon.in
Key Features
Category Eyebrow Pencil
Shades Black & Dark Brown
Formula Waterproof & Smudge-proof
Weight 1.4g each
Includes Brush for blending
Pros Long-lasting wear
Cons May be hard to apply smoothly
Portability Ideal for travel
Details

AYA WaterProof Eyebrow Pencil with Brush Set of 2 Black Dark Brown Smudge proof Eyebrow Definer Pencil Shade Black and Dark Brown 1 4g 1 4g



Key Features: - Waterproof and smudge-proof formula for long-lasting wear - Comes in two versatile shades (Black and Dark Brown) to suit a variety of hair colors - Includes a brush for easy blending and shaping - Each pencil is 1.4g, providing plenty of product for multiple uses

For whom: This eyebrow pencil set is perfect for anyone looking for a reliable and easy-to-use eyebrow definer that will stay put all day. Whether you have sparse brows that need filling in or want to define your natural shape, this set has you covered.

Pros: - Waterproof and smudge-proof formula means no touch-ups necessary - Two shades allow for customization and flexibility - Brush included for easy application and blending - Portable size makes it ideal for travel or on-the-go touch-ups

Cons: - Some users may find the pencil a bit hard and difficult to apply smoothly - Limited shade range may not be suitable for all hair colors

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers waterproof and smudge-proof features, meeting consumer needs. Euromonitor
Brand Strength 20 18 Established brand with positive reputation in cosmetics. Brandwatch
Category Momentum 20 15 Growing demand for eyebrow products in Indian market. Mintel
Price Positioning 20 10 Competitively priced for a 2-pack eyebrow pencil set. Retail360
Competition 10 8 Facing moderate competition from similar eyebrow color products. Cosmetics Business
Use-case Advantage 5 5 Convenient definer pencil with brush for easy application. Vogue
Final Market Score 100 76/100 (3.80/5) Strong brand and features position this eyebrow pencil set well in the Indian market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers waterproof and smudge-proof features, meeting consumer needs.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with positive reputation in cosmetics.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for eyebrow products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for a 2-pack eyebrow pencil set.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from similar eyebrow color products.
    Sources: Cosmetics Business
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient definer pencil with brush for easy application.
    Sources: Vogue
Summary
Strong brand and features position this eyebrow pencil set well in the Indian market.

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Where to Buy

Amazon India
₹499.00
2-3 days · ⭐ 4.3/5
Buy
Flipkart
₹549.00
3-5 days · ⭐ 4.2/5
Buy
Nykaa
₹499.00
N/A · ⭐ 4.4/5
-
Sephora
₹550.00
N/A · ⭐ 4.6/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
499.00 2-3 days 4.3/5 Buy Now
Flipkart
549.00 3-5 days 4.2/5 Buy Now
Nykaa
499.00 N/A 4.4/5 -
Sephora
550.00 N/A 4.6/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.152.00 Rs.498.00

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AYA WaterProof Eyebrow Pencil with Brush Set of 2 Black Dark Brown Smudge proof Eyebrow Definer Pencil Shade Black and Dark Brown 1 4g 1 4g

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Rs.152.00 Rs.498.00