Wet N Wild Ultimate Brow Retractable Pencil Medium Brown 0 2 gm

Wet N Wild Ultimate Brow Retractable Pencil Medium Brown 0 2 gm

The Wet N Wild Ultimate Brow Retractable Pencil in Medium Brown is a convenient and easy-to-use eyebrow pencil that helps you achieve defined and natural-looking brows effortlessly.

Key Features:

- Retractable design for easy use
- Comes in a medium brown shade for a natural look
- Smooth and blendable formula
This product is perfect for anyone looking to fill in and shape their brows with precision. Whether you're a makeup newbie or a beauty expert, this brow pencil will help you achieve the perfect look in no time.

Pros:

- Affordable price point
- Easy to apply
- Long-lasting formula
Cons:

- Limited shade range
- May need to be sharpened frequently

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers the desired shade and ease of application for Indian consumers.	Kantar
Brand Strength	20	10	Wet N Wild is a recognized brand in the cosmetics industry.	Euromonitor
Category Momentum	20	15	Eyebrow color products are gaining popularity in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other popular eyebrow color brands.	IRI
Use-case Advantage	5	5	Suits everyday makeup needs and provides a natural look.	Nielsen
Final Market Score	100	66/100 (3.30/5)	The Wet N Wild Ultimate Brow Retractable Pencil in Medium Brown is well-positioned in the Indian eyebrow color market.

Factor	Rating (out of 5)	Notes
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