wet n wild Brow Sessive Brow Pencil 9g Dark Brown Dual Ended Eyebrow Pencil with Spoolie Brush for Thin and Thick Eyebrows Natural Look Formula Buildable Color Definition

wet n wild Brow Sessive Brow Pencil 9g Dark Brown Dual Ended Eyebrow Pencil with Spoolie Brush for Thin and Thick Eyebrows Natural Look Formula Buildable Color Definition

About Product: The wet n wild Brow-Sessive Brow Pencil is a dual-ended eyebrow pencil with a spoolie brush, designed to help you achieve natural-looking brows. The formula is buildable, allowing you to customize the color intensity to your liking.

Key Features: - Dual-ended design with a pencil on one end and a spoolie brush on the other - Buildable color for customizable intensity - Natural look formula - Suitable for thin and thick eyebrows

For whom: This brow pencil is ideal for anyone looking to enhance their eyebrows with a natural finish. Whether you have thin or thick brows, you can use this pencil to fill in sparse areas and define your shape.

Pros: - Dual-ended design makes application easy - Buildable color allows for customization - Natural look formula for a seamless finish - Spoolie brush helps blend and groom brows

Cons: - Some users may prefer a twist-up pencil for convenience - The color range may be limited for those with very light or very dark brows

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers dual-ended design suitable for thin and thick eyebrows.	Vogue India
Brand Strength	20	10	Established brand with positive reputation in India.	Brand Equity
Category Momentum	20	15	Growing demand for eyebrow products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	6	Facing moderate competition from other eyebrow pencil brands.	Cosmopolitan India
Use-case Advantage	5	5	Addresses the need for natural-looking eyebrow definition.	Elle India
Final Market Score	100	66/100 (3.30/5)	Competitively priced brow pencil with dual-ended design for Indian market.

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