ETUDE Drawing Eyebrow Pencil Long Lasting Soft Textured Natural Everyday Look Korean Makeup Dark Brown 0 25g

ETUDE Drawing Eyebrow Pencil Long Lasting Soft Textured Natural Everyday Look Korean Makeup Dark Brown 0 25g

About Product: The ETUDE Drawing Eyebrow Pencil is a popular Korean makeup product known for its long-lasting formula and soft texture. It is designed to help you achieve a natural everyday look with ease.

Key Features: This eyebrow pencil has a fine tip for precise application, allowing you to fill in and define your brows with precision. The formula is smudge-proof and waterproof, ensuring that your brows stay in place all day long.

For whom: This eyebrow pencil is perfect for anyone looking to enhance their natural brows and achieve a polished and groomed look. Whether you have sparse brows that need filling in or simply want to define your arches, this pencil is suitable for all.

Pros: - Long-lasting formula - Soft texture - Easy to apply - Natural-looking results - Smudge-proof and waterproof Cons: - Limited shade range - May need frequent sharpening due to fine tip

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Soft textured and long-lasting eyebrow pencil fits Indian consumer preferences.	IDC
Brand Strength	20	10	ETUDE is a recognized brand in the Indian makeup industry.	Euromonitor
Category Momentum	20	15	Growing demand for Korean makeup products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Canalys
Competition	10	6	Facing moderate competition from local and international brands.	Mintel
Use-case Advantage	5	5	Easy to use for daily makeup routines.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	ETUDE Drawing Eyebrow Pencil offers a competitive option in the growing Indian makeup market.

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