Swiss Beauty Eyebrow Definer Pencil With Spoolie Smudge Proof Waterproof And Pigmented Eyebrow Pencil Shade Deep Brown 1 5Gm

Swiss Beauty Eyebrow Definer Pencil With Spoolie Smudge Proof Waterproof And Pigmented Eyebrow Pencil Shade Deep Brown 1 5Gm

The Swiss Beauty Eyebrow Definer Pencil with Spoolie is a must-have product for anyone looking to achieve perfectly groomed eyebrows.

Key Features: - Smudge proof formula ensures long-lasting wear - Waterproof, making it ideal for all-day wear - Highly pigmented for intense color payoff - Comes with a convenient spoolie for blending and shaping

For whom: This eyebrow pencil is perfect for anyone looking to define and enhance their eyebrows with ease. Whether you're a makeup novice or a beauty enthusiast, this product is suitable for all skill levels.

Pros: - Easy to use and blend - Long-lasting formula - Comes in a versatile deep brown shade - The inclusion of a spoolie makes application a breeze

Cons: - May require sharpening for precise application - Limited shade range available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers smudge-proof, waterproof, and pigmented features, aligning with current consumer preferences.	Vogue India
Brand Strength	20	18	Swiss Beauty is a well-known brand in the Indian cosmetics market.	Brand Equity
Category Momentum	20	15	Growing demand for eyebrow products in Indian market.	Mintel
Price Positioning	20	16	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	10	Facing competition from other popular eyebrow pencil brands in India.	Femina
Use-case Advantage	5	3	Provides precise application for defined eyebrows.	Elle India
Final Market Score	100	86/100 (4.30/5)	Swiss Beauty Eyebrow Definer Pencil is well-positioned in the Indian market with strong brand presence and competitive features.

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