SUGAR Cosmetics Arch Arrival Brow Definer Brow Pencil with Spoolie Lasts Upto 12hrs Pigmented Eyebrow Pencil Long Lasting Natural Finish 3 5gm Jerry Brown

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SUGAR Cosmetics Arch Arrival Brow Definer Brow Pencil with Spoolie Lasts Upto 12hrs Pigmented Eyebrow Pencil Long Lasting Natural Finish 3 5gm Jerry Brown
Smart Rank ⓘ 78/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Achieve beautifully defined brows that last up to 12 hours with the SUGAR Cosmetics Arch Arrival Brow Definer in Jerry Brown.
  • This eyebrow pencil features a convenient spoolie for effortless blending and shaping, making it ideal for both beginners and pros.
  • Enjoy a natural finish with a pigmented formula that is easy to apply, ensuring your brows look perfect throughout the day.
  • Compact and travel-friendly, this 3.5g brow pencil is perfect for on-the-go touch-ups, keeping your brows looking flawless anytime, anywhere.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit with market trends, competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 2,916
Total / Avg 4.00★ 2,916
Consensus: 4.00★ from 2,916 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting formula that stays put for up to 12 hours
  • Highly pigmented for a bold and defined brow look
  • Includes a spoolie for easy blending and grooming

⚠️ What to Watch

  • May be too soft, leading to breakage during use
  • Color range may not suit all skin tones
  • Can smudge or fade in humid conditions
Rs.219.00 Rs.250.00
Best price from Amazon.in Amazon.in
Key Features
Category Brow Definer
Model B0748GLHGF
Price 499.00
Weight 3.5g
Duration Lasts up to 12 hours
Shade Jerry Brown
Finish Natural
Includes Spoolie
Details

SUGAR Cosmetics Arch Arrival Brow Definer Brow Pencil with Spoolie Lasts Upto 12hrs Pigmented Eyebrow Pencil Long Lasting Natural Finish 3 5gm Jerry Brown

About Product: The SUGAR Cosmetics Arch Arrival Brow Definer is a pigmented eyebrow pencil designed to give you long-lasting and natural-looking brows. It comes with a spoolie on one end to help blend and shape your brows effortlessly.

Key Features: - Lasts up to 12 hours - Comes in the shade Jerry Brown - Easy to use and apply - Provides a natural finish - Contains 3.5g of product

For Whom: This brow definer is perfect for anyone looking to achieve a defined and long-lasting brow look. Whether you're a beginner or a makeup pro, this product is easy to use and gives beautiful results.

Pros: - Long-lasting formula - Pigmented color - Comes with a spoolie for easy blending - Provides a natural finish - Easy to carry and use on the go

Cons: - Some users may find the shade range limited - May need to be sharpened regularly to maintain precision

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Long-lasting formula and natural finish align with current consumer preferences. Euromonitor
Brand Strength 20 18 SUGAR Cosmetics is a well-known brand with a loyal customer base. Brandwatch
Category Momentum 20 15 Growing demand for eyebrow products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 8 Facing moderate competition from other popular brow pencil brands. Elle
Use-case Advantage 5 5 Offers easy application and long wear time, suitable for daily use. Vogue
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit with market trends, competitive pricing.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Long-lasting formula and natural finish align with current consumer preferences.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: SUGAR Cosmetics is a well-known brand with a loyal customer base.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for eyebrow products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other popular brow pencil brands.
    Sources: Elle
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers easy application and long wear time, suitable for daily use.
    Sources: Vogue
Summary
Strong brand and product fit with market trends, competitive pricing.

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