e l f Instant Lift Waterproof Brow Pencil Long Lasting Eyebrow Pencil For Grooming Shaping Brows Vegan Cruelty free Deep Brown

0 reviews
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting waterproof formula keeps brows in place all day
  • Built-in sharpener and spoolie brush for easy application
  • Vegan and cruelty-free, ideal for ethical beauty enthusiasts
  • Deep brown shade suits most skin tones for a natural look

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position the e.l.f. brow pencil well in the growing Indian vegan beauty market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 4,952
Total / Avg 4.40★ 4,952
Consensus: 4.40★ from 4,952 total reviews
Rs.390.00 Rs.390.00
Best price from Amazon.in Amazon.in
Key Features
Category Beauty Product
Model B0CPFY8K8W
Price 510.0000
Features Waterproof, Long-lasting, Vegan, Cruelty-free
Design Twist-up with built-in spoolie brush
Pros Long-lasting formula, Convenient design, Natural finish
Cons Limited shade range, Potential breakage, Slightly dry formula
Details

e l f Instant Lift Waterproof Brow Pencil Long Lasting Eyebrow Pencil For Grooming Shaping Brows Vegan Cruelty free Deep Brown

The e.l.f. Instant Lift Waterproof Brow Pencil is a long-lasting eyebrow pencil designed for grooming and shaping brows. It is vegan and cruelty-free, making it a great option for those who prefer ethical beauty products.

Key features of this brow pencil include its waterproof formula, which helps the eyebrows stay in place all day without smudging or fading. The pencil also features a twist-up design with a built-in spoolie brush for easy application and blending.

This brow pencil is suitable for anyone looking to achieve well-groomed and defined brows that last all day. Whether you have sparse brows that need filling in or unruly brows that need shaping, this pencil can help you achieve your desired look.

Pros of the e.l.f. Instant Lift Waterproof Brow Pencil include its long-lasting formula, convenient twist-up design, and vegan and cruelty-free ingredients. Additionally, the built-in spoolie brush makes it easy to achieve a natural-looking finish.

Cons of this brow pencil may include the limited shade range available, as well as potential issues with the pencil breaking or running out quickly. Some users may also find the formula to be slightly dry or difficult to blend.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Long-lasting and waterproof features align with Indian consumers' preference for durability in cosmetics. Kantar
Brand Strength 20 18 e.l.f. known for affordable yet quality cosmetics, resonates well with Indian consumers. Euromonitor
Category Momentum 20 15 Growing demand for vegan and cruelty-free beauty products in Indian market. Mintel
Price Positioning 20 14 Competitively priced for the Indian market, offering value for money. Nielsen
Competition 10 6 Facing competition from local and international brands offering similar vegan eyebrow pencils. IRI
Use-case Advantage 5 3 Easy to use for grooming and shaping brows, suitable for daily wear. GfK
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position the e.l.f. brow pencil well in the growing Indian vegan beauty market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Long-lasting and waterproof features align with Indian consumers' preference for durability in cosmetics.
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: e.l.f. known for affordable yet quality cosmetics, resonates well with Indian consumers.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for vegan and cruelty-free beauty products in Indian market.
    Sources: Mintel
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: Competitively priced for the Indian market, offering value for money.
    Sources: Nielsen
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from local and international brands offering similar vegan eyebrow pencils.
    Sources: IRI
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Easy to use for grooming and shaping brows, suitable for daily wear.
    Sources: GfK
Summary
Strong brand and feature fit position the e.l.f. brow pencil well in the growing Indian vegan beauty market.

Quick Compare

e.l.f. Instant Lift Waterproof Brow Pencil, Long-Lasting Eyebrow Pencil For Grooming & Shaping Brows, Vegan & Cruelty-free, Deep Brown
Rs.510.00
MARS Creamy Matte Long Lasting Lipstick for Women | Creamy Lipstick | Single Swipe Application | Smooth & Light Weight (3.2 gm) (12-Khoobsurat Kuchipudi)
Rs.199.00
Himalaya Herbals Kajal, Black, 2.7g (Packaging may Vary)
Rs.140.00
Lakme Lip Love Chapstick Strawberry, 4.5 g
Rs.160.00

Where to Buy

Nykaa
₹550.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹600.00
2-3 days · ⭐ 4.0/5
Buy
Sephora India
₹600.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹550.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
550.00 2-4 days 4.2/5 Buy Now
Amazon India
600.00 2-3 days 4.0/5 Buy Now
Sephora India
600.00 N/A 4.3/5 -
Health & Glow
550.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.390.00 Rs.390.00

GO TO STORE GO TO STORE

e.l.f, Bite-Size Eyeshadows, Creamy, Blendable, Ultra-Pigmented, Easy to Apply, Rose Water, Matte & Shimmer, 0.12 Oz (Rose Water)

Estimated Delivery: 2-3 days
In Stock COD

Reviews (0)

Write a review

Bad Good
Note: HTML is not translated!
0/1000 characters
Best price
Rs.390.00 Rs.390.00