Urban Platter Malted Flour - 1Kg

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Urban Platter Malted Flour - 1Kg
Smart Rank ⓘ 59/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Elevate your bread-making with Urban Platter Diastatic Malted Barley Flour, designed to enhance dough texture and improve rise.
  • Perfect for both home and professional bakers, this flour ensures consistent results for all your bread products.
  • Made from high-quality malted barley, this flour boosts enzyme activity for superior flavor and texture in your baked goods.
  • At 350, this premium flour is an investment in your baking, delivering exceptional results that justify the price for serious bakers.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Urban Platter's flour is a strong contender in the growing specialty baking market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 57
Total / Avg 4.20★ 57
Consensus: 4.20★ from 57 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Enhances flavor and texture in baked goods
  • High-quality, natural ingredients
  • Versatile for various recipes including bread and pastries

⚠️ What to Watch

  • May clump if not stored properly
  • Some users find it too fine for certain recipes
  • Limited availability in local stores
Rs.275.00 Rs.350.00
Best price from Amazon.in Amazon.in
Key Features
Category Flour
Weight 1Kg
Key Ingredients Malted Barley
Enzyme Activity High
Baking Use Bread
Pros Enhances texture and flavor
Cons Not gluten-free
Price 350.0000
Details
Urban Platter Diastatic Malted Barley Flour is a high-quality flour made from malted barley that has been specially processed to increase enzyme activity. This flour is ideal for bread baking, as it helps improve dough texture and rise.

Key Features: - Made from malted barley - High enzyme activity - Improves dough texture and rise - Ideal for bread baking

For whom: This flour is perfect for home bakers looking to take their bread-making to the next level. It is also suitable for professional bakers who want consistent results in their bread products.

Pros: - Enhances bread texture and flavor - Helps dough rise better - High-quality ingredient - Suitable for various baking applications

Cons: - Some may find the price slightly higher than regular flour - Not suitable for gluten-free baking

Overall, Urban Platter Diastatic Malted Barley Flour is a top choice for bakers who want to elevate their bread-making game with the help of high-quality malted barley flour.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 Diastatic malted barley flour enhances baking quality, appealing to home bakers and professionals. FoodTech, Consumer Reports
Brand Strength 20 14 Urban Platter is recognized for quality and innovation in the health food segment. Nielsen, Social Media
Category Momentum 20 15 The demand for specialty flours is growing rapidly in India, driven by health trends. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but slightly premium compared to regular flours, affecting accessibility. Market Research, Retail Analysis
Competition 10 5 Competition from both local and international brands in the specialty flour segment is increasing. Market Insights, Industry Reports
Use-case Advantage 5 4 Ideal for specific baking needs, but limited to niche markets compared to all-purpose flour. Baking Blogs, Culinary Reviews
Final Market Score 100 66/100 (3.30/5) Urban Platter's flour is a strong contender in the growing specialty baking market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: Diastatic malted barley flour enhances baking quality, appealing to home bakers and professionals.
    Sources: FoodTech, Consumer Reports
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Urban Platter is recognized for quality and innovation in the health food segment.
    Sources: Nielsen, Social Media
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for specialty flours is growing rapidly in India, driven by health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly premium compared to regular flours, affecting accessibility.
    Sources: Market Research, Retail Analysis
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Competition from both local and international brands in the specialty flour segment is increasing.
    Sources: Market Insights, Industry Reports
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for specific baking needs, but limited to niche markets compared to all-purpose flour.
    Sources: Baking Blogs, Culinary Reviews
Summary
Urban Platter's flour is a strong contender in the growing specialty baking market.

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Price Comparison

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Rs.275.00 Rs.350.00

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Urban Platter Diastatic Malted Barley Flour, 1Kg

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Rs.275.00 Rs.350.00