Fortune Chana Besan 100 Taste 500g 500 g

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Fortune Chana Besan 100 Taste 500g 500 g
Smart Rank ⓘ 75/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Made from 100% Chana Dal for authentic taste
  • 500 g pack to suit your regular cooking needs
  • Affordable price of $85.00 for budget-conscious buyers
  • Fortune brand assurance for quality and satisfaction

Market-Based Score (India)

66/100 (3.30/5)
Decent
Fortune Chana Besan offers a competitive option in the pulses segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 13,690
Total / Avg 4.40★ 13,690
Consensus: 4.40★ from 13,690 total reviews
Rs.57.00 Rs.85.00
Best price from Amazon.in Amazon.in
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 100% Chana Dal ensures premium quality and taste. Retail360
Brand Strength 20 10 Fortune is a trusted brand known for quality products. Brand Equity
Category Momentum 20 15 Growing demand for high-quality pulses in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. PriceTrack
Competition 10 6 Facing competition from established and local brands in the segment. Grocery Times
Use-case Advantage 5 5 Versatile ingredient suitable for various Indian dishes. Chef's World
Final Market Score 100 66/100 (3.30/5) Fortune Chana Besan offers a competitive option in the pulses segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 100% Chana Dal ensures premium quality and taste.
    Sources: Retail360
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Fortune is a trusted brand known for quality products.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for high-quality pulses in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: PriceTrack
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from established and local brands in the segment.
    Sources: Grocery Times
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile ingredient suitable for various Indian dishes.
    Sources: Chef's World
Summary
Fortune Chana Besan offers a competitive option in the pulses segment.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.57.00 Rs.85.00

 GO TO STORE GO TO STORE

Fortune Chana Besan, 100% Chana Dal 100% Taste, 500 g

Estimated Delivery: 2-3 days
In Stock COD

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Rs.57.00 Rs.85.00