Fortune Fresh Atta 10kg 10 kg

0 reviews
Fortune Fresh Atta 10kg 10 kg
Smart Rank ⓘ 74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Fortune Chakki Fresh Atta, 10 kg, 100% Atta 0% Maida for wholesome meals
  • High-quality atta for soft rotis and delicious breads
  • Great value for money with a 10 kg pack size
  • Trusted brand ensuring purity and authenticity

Market-Based Score (India)

66/100 (3.30/5)
Decent
Fortune Chakki Fresh Atta scores well in key factors for the Indian atta market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 17,725
Total / Avg 4.30★ 17,725
Consensus: 4.30★ from 17,725 total reviews
Rs.439.00 Rs.531.00
Best price from Amazon.in Amazon.in
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 100% atta and 0% maida align with health-conscious consumer preferences. Hindu Business Line, Financial Express
Brand Strength 20 15 Fortune is a trusted brand known for quality atta products. Economic Times, Livemint
Category Momentum 20 10 Growing demand for traditional atta in Indian households. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar premium atta brands. Business Today, The Hindu
Competition 10 6 Facing competition from local chakki atta mills and national brands. Outlook India, The Tribune
Use-case Advantage 5 5 Versatile for making chapatis, puris, and other Indian breads. India Today
Final Market Score 100 66/100 (3.30/5) Fortune Chakki Fresh Atta scores well in key factors for the Indian atta market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 100% atta and 0% maida align with health-conscious consumer preferences.
    Sources: Hindu Business Line, Financial Express
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Fortune is a trusted brand known for quality atta products.
    Sources: Economic Times, Livemint
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for traditional atta in Indian households.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium atta brands.
    Sources: Business Today, The Hindu
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from local chakki atta mills and national brands.
    Sources: Outlook India, The Tribune
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for making chapatis, puris, and other Indian breads.
    Sources: India Today
Summary
Fortune Chakki Fresh Atta scores well in key factors for the Indian atta market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.439.00 Rs.531.00

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Fortune Chakki Fresh Atta, 10 kg, 100% Atta 0% Maida

Estimated Delivery: 2-3 days
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Rs.439.00 Rs.531.00