Fortune Fresh Atta 5kg 5 kg

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Fortune Fresh Atta 5kg 5 kg
Smart Rank ⓘ 75/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Fortune Chakki Fresh Atta, 5 kg, perfect for making soft and fluffy rotis
  • 100% Atta, 0% Maida ensures high quality and nutritious flour for your family
  • Affordable price of $268.0000 for a 5 kg pack, great value for money
  • Convenient packaging makes it easy to store and use in your kitchen

Market-Based Score (India)

66/100 (3.30/5)
Decent
Fortune Chakki Fresh Atta offers a balanced mix of quality, value, and health benefits in the competitive Indian staples market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 16,892
Total / Avg 4.40★ 16,892
Consensus: 4.40★ from 16,892 total reviews
Rs.222.00 Rs.268.00
Best price from Amazon.in Amazon.in
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 100% Atta, 0% Maida aligns with health-conscious trend Euromonitor
Brand Strength 20 10 Established brand with strong consumer trust Nielsen
Category Momentum 20 15 Growing demand for traditional Indian staples Mintel
Price Positioning 20 10 Competitive pricing compared to similar products GfK
Competition 10 6 Facing strong competition from local and national brands IRI
Use-case Advantage 5 5 Versatile for various Indian breads and dishes Kantar
Final Market Score 100 66/100 (3.30/5) Fortune Chakki Fresh Atta offers a balanced mix of quality, value, and health benefits in the competitive Indian staples market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 100% Atta, 0% Maida aligns with health-conscious trend
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with strong consumer trust
    Sources: Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for traditional Indian staples
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitive pricing compared to similar products
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing strong competition from local and national brands
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for various Indian breads and dishes
    Sources: Kantar
Summary
Fortune Chakki Fresh Atta offers a balanced mix of quality, value, and health benefits in the competitive Indian staples market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.222.00 Rs.268.00

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Fortune Chakki Fresh Atta, 5 kg, 100% Atta 0% Maida

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.222.00 Rs.268.00