Pillsbury Soft Wheat Atta - 1kg

0 reviews
Pillsbury Soft Wheat Atta - 1kg
Smart Rank ⓘ 74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • 100% whole wheat atta for a healthy diet
  • Stay soft for up to 6 hours after preparation
  • Convenient 1kg pack size for easy storage
  • Affordable price at only 62.0000 INR per pack

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong product with good market fit and competitive pricing in the flour segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 27,253
Total / Avg 4.30★ 27,253
Consensus: 4.30★ from 27,253 total reviews
Rs.62.00 Rs.62.00
Best price from Amazon.in Amazon.in
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Key features like 100% wheat and softness resonate well with consumers. Euromonitor
Brand Strength 20 10 Established brand with strong consumer trust in flour category. Nielsen
Category Momentum 20 15 Growing demand for whole wheat products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar whole wheat atta brands. Kantar
Competition 10 6 Facing competition from local and national brands offering similar products. IRI
Use-case Advantage 5 5 Versatile atta suitable for various Indian breads and dishes. GfK
Final Market Score 100 66/100 (3.30/5) Strong product with good market fit and competitive pricing in the flour segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Key features like 100% wheat and softness resonate well with consumers.
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with strong consumer trust in flour category.
    Sources: Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for whole wheat products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar whole wheat atta brands.
    Sources: Kantar
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from local and national brands offering similar products.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile atta suitable for various Indian breads and dishes.
    Sources: GfK
Summary
Strong product with good market fit and competitive pricing in the flour segment.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.62.00 Rs.62.00

 GO TO STORE GO TO STORE

Pillsbury Chakki Fresh Whole Wheat Atta | 100% Wheat Atta| Upto 6 hours of Softness| 1kg

Estimated Delivery: 2-3 days
In Stock COD

Best alternatives for this product

Auto-picked
Pillsbury Chakki Fresh Whole Wheat Atta | 100% Wheat Atta| Upto 6 hours of…
VS
Nutty Yogi Gluten Free Pearl Millet Flour, Bajra, Atta, Millet, Grain Free…
Rs.62.00
Rs.0.00
Current
Best AlternativeScore: 86Composite: 66.6
Nutty Yogi Gluten Free Pearl Millet Flour, Bajra, Atta, Millet, Grain Free 800g
Nutty Yogi Gluten Free Pearl Millet Flour, Bajra, Atta, Millet, Grain Free…
Rs.0.00
Score 86 • Composite 66.6
Green Habit Fine Almond Flour (Keto-Friendly, Naturally Protein-Rich, Blanched Almond Fine Powder) (1 Kg Pack)
Green Habit Fine Almond Flour (Keto-Friendly, Naturally Protein-Rich, Blanc…
Rs.3,000.00
Score 86 • 51.6
 GM Foods Masala Missi Roti Atta 1kg | Spiced with Indian Seeds & Herbs | Rich in Protein, Vitamins, Minerals & Micronutrients | Healthy and Tasty | No Artificial Color or Preservatives
GM Foods Masala Missi Roti Atta 1kg | Spiced with Indian Seeds & Herbs | Ri…
Rs.202.00
Score 86 • 51.6

Reviews (0)

Write a review

Bad • Good
Note: HTML is not translated!
0/1000 characters
Best price
Rs.62.00 Rs.62.00