Pillsbury Soft Wheat Atta 5Kg

0 reviews
Smart Rank ⓘ 74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy soft and fluffy rotis for up to 6 hours with Pillsbury Multigrain Wheat Atta
  • Made with 100% whole grains and 7 natural grains for a nutritious meal option
  • Convenient 5kg pack size ensures you have an ample supply for your family
  • Experience the goodness of multigrain atta at an affordable price of 386 INR

Market-Based Score (India)

66/100 (3.30/5)
Decent
Pillsbury Multigrain Wheat Atta offers a balanced mix of grains and competitive pricing in the Indian flour market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 4,980
Total / Avg 4.30★ 4,980
Consensus: 4.30★ from 4,980 total reviews
Rs.287.00 Rs.386.00
Best price from Amazon.in Amazon.in
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a good mix of 7 natural grains and promises softness for up to 6 hours. Retail Insights
Brand Strength 20 10 Pillsbury is a trusted brand in the Indian flour market. Euromonitor
Category Momentum 20 15 Growing demand for multigrain flours in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar multigrain flour products. Kantar
Competition 10 6 Facing strong competition from local and national brands offering similar products. MarketWatch
Use-case Advantage 5 5 Ideal for health-conscious consumers looking for wholegrain options. Grocery Times
Final Market Score 100 66/100 (3.30/5) Pillsbury Multigrain Wheat Atta offers a balanced mix of grains and competitive pricing in the Indian flour market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a good mix of 7 natural grains and promises softness for up to 6 hours.
    Sources: Retail Insights
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pillsbury is a trusted brand in the Indian flour market.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for multigrain flours in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar multigrain flour products.
    Sources: Kantar
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing strong competition from local and national brands offering similar products.
    Sources: MarketWatch
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Ideal for health-conscious consumers looking for wholegrain options.
    Sources: Grocery Times
Summary
Pillsbury Multigrain Wheat Atta offers a balanced mix of grains and competitive pricing in the Indian flour market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.287.00 Rs.386.00

GO TO STORE GO TO STORE

Pillsbury Multigrain Wheat Atta | 100% Wholegrain Atta | Upto 6 hours of Softness| 7 Natural Grains | 5Kg

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.287.00 Rs.386.00