Aashirvaad Organic Atta 5kg

0 reviews
Aashirvaad Organic Atta 5kg
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • High-quality organic atta for healthy and nutritious meals
  • 5kg pack ensures you have an ample supply for your family
  • Affordable price for a large quantity of premium atta
  • Trusted brand Nature's Superfoods ensures top quality

Market-Based Score (India)

76/100 (3.80/5)
Good value
Organic atta with strong brand and competitive pricing

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 5,770
Total / Avg 4.40★ 5,770
Consensus: 4.40★ from 5,770 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High quality organic atta
  • Good taste and texture
  • Healthy and nutritious option

⚠️ What to Watch

  • Expensive compared to non-organic options
  • Packaging could be improved
  • Some users found it too coarse for certain recipes
Rs.404.00 Rs.404.00
Best price from Amazon.in Amazon.in
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Organic certification and quality of the product FSSAI
Brand Strength 20 18 Aashirvaad is a trusted brand in Indian households Brand Equity
Category Momentum 20 15 Organic food trend growing in India Mintel
Price Positioning 20 10 Competitively priced compared to other organic flours Retail360
Competition 10 8 Facing competition from other organic flour brands GroceryDive
Use-case Advantage 5 5 Versatile for making various Indian breads FoodNavigator
Final Market Score 100 76/100 (3.80/5) Organic atta with strong brand and competitive pricing
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Organic certification and quality of the product
    Sources: FSSAI
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Aashirvaad is a trusted brand in Indian households
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Organic food trend growing in India
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to other organic flours
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other organic flour brands
    Sources: GroceryDive
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for making various Indian breads
    Sources: FoodNavigator
Summary
Organic atta with strong brand and competitive pricing

Price Comparison

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Amazon.in More Detail

Rs.404.00 Rs.404.00

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Nature's Superfoods Aashirvaad Organic Atta, 5kg

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.404.00 Rs.404.00