Nutty Yogi Fasting Flour - 800gm

0 reviews
Smart Rank ⓘ 59/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • 100% fasting flour for Vrat meals, ideal for fasting days
  • Gluten-free option for those with gluten sensitivities
  • High dietary fiber content for easy digestion and gut health
  • 800gm pack offers value for money and convenience

Market-Based Score (India)

66/100 (3.30/5)
Decent
Nutty Yogi Farali Atta is well-positioned in the Indian market due to its strong brand, competitive pricing, and alignment with health-conscious consumer preferences.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 55
Total / Avg 4.10★ 55
Consensus: 4.10★ from 55 total reviews
Rs.289.00 Rs.289.00
Best price from Amazon.in Amazon.in
Details

This Nutty Yogi Farali Atta is specially designed for those observing fasts or vrat during religious festivals. It is made from 100% fasting flour and is gluten-free, making it suitable for those with dietary restrictions.
Key Features: - 100% Fasting Flour - Gluten-free - High Dietary Fiber for Easy Digestion - Perfect for fasting or vrat during religious festivals
For whom: This product is perfect for individuals who observe fasts or vrat during religious festivals and are looking for a high-quality, gluten-free alternative to regular flour.
Pros: - Gluten-free - Easy to digest with high dietary fiber - Specially designed for fasting or vrat Cons: - May not be suitable for those with nut allergies due to the "Nutty" brand name

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High dietary fiber content and gluten-free nature align well with health-conscious consumer preferences. Euromonitor
Brand Strength 20 10 Established brand with a reputation for quality and authenticity in the flour segment. Retail360
Category Momentum 20 15 Growing demand for gluten-free and fasting-friendly products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar fasting flours in the market. AC Nielsen
Competition 10 6 Facing moderate competition from other established fasting flour brands in the market. Grocer's Digest
Use-case Advantage 5 5 Versatile usage for fasting recipes and dietary requirements during religious observances. Grocery Times
Final Market Score 100 66/100 (3.30/5) Nutty Yogi Farali Atta is well-positioned in the Indian market due to its strong brand, competitive pricing, and alignment with health-conscious consumer preferences.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High dietary fiber content and gluten-free nature align well with health-conscious consumer preferences.
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with a reputation for quality and authenticity in the flour segment.
    Sources: Retail360
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for gluten-free and fasting-friendly products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar fasting flours in the market.
    Sources: AC Nielsen
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established fasting flour brands in the market.
    Sources: Grocer's Digest
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile usage for fasting recipes and dietary requirements during religious observances.
    Sources: Grocery Times
Summary
Nutty Yogi Farali Atta is well-positioned in the Indian market due to its strong brand, competitive pricing, and alignment with health-conscious consumer preferences.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.289.00 Rs.289.00

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Nutty Yogi Farali Atta (Vrat Atta) - 800gm | 100% Fasting Flour | Gluten Free | High Dietary Fiber for Easy Digestion

Estimated Delivery: 2-3 days
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Best price
Rs.289.00 Rs.289.00