Urban Platter Bajra Flour 500g - Fiber-Rich

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Urban Platter Bajra Flour 500g - Fiber-Rich
Smart Rank ⓘ 57/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the rich, nutty flavor of Urban Platter Bajra Flour, perfect for making rotis, parathas, and even desserts like ladoos.
  • Packed with fiber and iron, this gluten-free flour is ideal for those with dietary restrictions or anyone looking to enhance their nutrition.
  • Versatile and easy to use, Urban Platter Bajra Flour can be incorporated into various dishes, making healthy eating delicious and convenient.
  • Elevate your cooking with this stone-ground pearl millet atta, supporting digestion and providing a steady source of energy for your meals.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Urban Platter Bajra Flour is a strong contender in the health-focused flour segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 37
Total / Avg 4.10★ 37
Consensus: 4.10★ from 37 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High fiber content, promoting digestive health.
  • Naturally gluten-free, suitable for gluten-sensitive individuals.
  • Stone-ground process preserves nutrients and enhances flavor.

⚠️ What to Watch

  • Some users find the texture coarser than expected.
  • May have a distinct taste that not everyone enjoys.
  • Packaging could be improved for resealability.
Rs.195.00 Rs.200.00
Best price from Amazon.in Amazon.in
Key Features
Category Flour
Weight 500g
Texture Coarse
Flavor Nutty
Nutritional Benefits Rich in Fiber & Iron
Gluten-Free Yes
Usage Rotis, Parathas, Porridge, Desserts
Dietary Suitability Vegetarians & Vegans
Details
Urban Platter Bajra Flour is a high-quality stone-ground pearl millet atta that is rich in fiber and iron. It is naturally gluten-free, making it a great alternative for those with gluten sensitivities or celiac disease.

Key features of Urban Platter Bajra Flour include its coarse texture, nutty flavor, and versatility in various dishes. It can be used to make rotis, parathas, porridge, and even desserts like ladoos and cookies.

This product is suitable for anyone looking to incorporate more whole grains into their diet or those seeking a nutritious alternative to regular wheat flour. It is particularly beneficial for vegetarians and vegans who may need to boost their iron intake.

Pros of Urban Platter Bajra Flour include its high nutritional value, natural gluten-free properties, and delicious taste when cooked properly. It can help improve digestion, support healthy blood sugar levels, and provide a good source of energy.

Cons of Urban Platter Bajra Flour may include its slightly higher cost compared to regular wheat flour and the need to adjust recipes when using it as a substitute. Some individuals may find the nutty flavor of bajra flour takes some getting used to.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Rich in fiber and iron, this gluten-free flour meets dietary needs effectively. Healthline, Consumer Reports
Brand Strength 20 14 Urban Platter is recognized for quality and health-focused products in the Indian market. Brand Equity, Economic Times
Category Momentum 20 15 Bajra flour is gaining popularity due to rising health consciousness among consumers. Nielsen, Mintel
Price Positioning 20 10 Priced competitively within the premium flour segment, appealing to health-conscious buyers. MarketWatch, Business Standard
Competition 10 3 Faces competition from other gluten-free flours, but stands out in quality. Statista, FMCG News
Use-case Advantage 5 4 Ideal for gluten-free baking, but limited in broader culinary applications. Food52, BBC Good Food
Final Market Score 100 66/100 (3.30/5) Urban Platter Bajra Flour is a strong contender in the health-focused flour segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Rich in fiber and iron, this gluten-free flour meets dietary needs effectively.
    Sources: Healthline, Consumer Reports
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Urban Platter is recognized for quality and health-focused products in the Indian market.
    Sources: Brand Equity, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Bajra flour is gaining popularity due to rising health consciousness among consumers.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Priced competitively within the premium flour segment, appealing to health-conscious buyers.
    Sources: MarketWatch, Business Standard
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Faces competition from other gluten-free flours, but stands out in quality.
    Sources: Statista, FMCG News
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for gluten-free baking, but limited in broader culinary applications.
    Sources: Food52, BBC Good Food
Summary
Urban Platter Bajra Flour is a strong contender in the health-focused flour segment.

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Price Comparison

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Urban Platter Bajra Flour, 500g (Stone-Ground Pearl Millet Atta | Rich in Fiber & Iron | Naturally Gluten-Free)

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Rs.195.00 Rs.200.00