Two Brothers Khapli Atta 2 kg - High Fiber

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Two Brothers Khapli Atta 2 kg - High Fiber
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy high dietary fiber content for easy digestion, making this Khapli Wheat Flour a nutritious choice for your family's health.
  • Sourced from Two Brothers Organic Farms, this organic flour is stoneground for superior taste and texture in your favorite recipes.
  • Perfect for health-conscious individuals, this Khapli Wheat Flour is suitable for all ages and versatile in various culinary applications.
  • While it may be priced higher than regular flour, the rich nutrients and chemical-free quality make it a worthwhile investment.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong organic positioning but faces competition and price challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 2,677
Total / Avg 4.20★ 2,677
Consensus: 4.20★ from 2,677 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High dietary fiber content aids digestion.
  • Stoneground process retains nutrients and flavor.
  • Versatile for various recipes, including bread and rotis.

⚠️ What to Watch

  • Texture may be coarser than regular wheat flour.
  • Shorter shelf life compared to refined flours.
  • Some users find the taste different from standard wheat flour.
Rs.391.00 Rs.499.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Name Khapli Wheat Flour
Weight 2 kg
Dietary Fiber High
Processing Stoneground
Type Emmer Wheat
Organic Yes
Chemical-Free Yes
Pros Rich in nutrients, better flavor and texture
Cons Higher price, limited availability
Details


About Product: This Khapli Wheat Flour is sourced from Two Brothers Organic Farms, known for their high-quality organic products. The flour is made from stoneground Emmer wheat, also known as Khapli wheat, which is an ancient variety of wheat rich in nutrients.

Key Features: - High dietary fiber content for easy digestion - Stoneground for better taste and texture - Organic and chemical-free

For whom: This Khapli Wheat Flour is perfect for health-conscious individuals looking for an organic and nutritious alternative to regular wheat flour. It is suitable for all age groups and can be used in a variety of recipes.

Pros & Cons: Pros: - Rich in nutrients and dietary fiber - Stoneground for better flavor and texture - Organic and free from chemicals Cons: - Higher price compared to regular wheat flour - Availability may be limited in certain areas

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High dietary fiber and stoneground processing align with current health trends. Healthline, Consumer Reports
Brand Strength 20 14 Two Brothers Organic Farms is recognized for quality organic products in India. Brand Equity, Economic Times
Category Momentum 20 15 Flours, especially organic, are gaining popularity in health-conscious segments. Nielsen, Mintel
Price Positioning 20 10 Premium pricing may limit accessibility to budget-conscious consumers. MarketWatch, Business Standard
Competition 10 3 Strong competition from established brands in the organic flour segment. IDC, Euromonitor
Use-case Advantage 5 4 Ideal for health-focused consumers but limited in broader culinary uses. FoodNavigator, Times of India
Final Market Score 100 66/100 (3.30/5) Strong organic positioning but faces competition and price challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High dietary fiber and stoneground processing align with current health trends.
    Sources: Healthline, Consumer Reports
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Two Brothers Organic Farms is recognized for quality organic products in India.
    Sources: Brand Equity, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Flours, especially organic, are gaining popularity in health-conscious segments.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Premium pricing may limit accessibility to budget-conscious consumers.
    Sources: MarketWatch, Business Standard
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Strong competition from established brands in the organic flour segment.
    Sources: IDC, Euromonitor
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for health-focused consumers but limited in broader culinary uses.
    Sources: FoodNavigator, Times of India
Summary
Strong organic positioning but faces competition and price challenges.

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Price Comparison

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Two Brothers Organic Farms - Khapli Wheat Flour (2 kg) | High Dietary Fiber for Easy Digestion | Stoneground Emmer Wheat Flour | Khapli Atta

Estimated Delivery: 2-3 days
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Rs.391.00 Rs.499.00