Aashirvaad Protein Dal 1 Kg

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Aashirvaad Protein Dal 1 Kg
Smart Rank ⓘ 83/100
Based on Market Score (79/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the benefits of 100% organic arhar/tur dal, perfect for health-conscious individuals seeking quality nutrition.
  • Rich in protein, this dal is an excellent choice for vegetarians looking to enhance their diet with high-quality ingredients.
  • Packaged in a convenient 1 Kg size, it's versatile for a variety of recipes, making meal preparation easy and nutritious.
  • While it may be pricier than non-organic options, the organic certification guarantees superior quality and taste.

Market-Based Score (India)

79/100 (3.95/5)
Good value
Aashirvaad Organic Arhar Dal is well-positioned in a growing market segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 2,679
Total / Avg 4.40★ 2,679
Consensus: 4.40★ from 2,679 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High protein content and nutritional value
  • 100% organic, appealing to health-conscious consumers
  • Good taste and texture in cooking

⚠️ What to Watch

  • Higher price compared to non-organic alternatives
  • Occasional issues with packaging integrity
  • Some customers reported variability in quality
Rs.211.00 Rs.345.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Type Organic Arhar/Tur Dal
Pack Size 1 Kg
Protein Content High
Organic Certification Yes
Target Audience Health-conscious individuals, Vegetarians
Pros High protein content, Organic certification, Versatile ingredient
Cons Higher price than non-organic, Limited availability
Details


Key Features: - 100% organic arhar/tur dal - Rich in protein - 1 Kg pack size

For whom: - Health-conscious individuals - Vegetarians looking for a protein-rich option - Those looking for high-quality organic products

Pros: - High protein content - Organic certification ensures quality - Versatile ingredient for various recipes

Cons: - May be more expensive than non-organic options - Availability may be limited in certain areas

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 100% organic and rich in protein aligns well with consumer preferences for healthy foods. Nielsen, Euromonitor
Brand Strength 20 18 Aashirvaad is a well-established brand known for quality in the Indian market. IDC, Mintel
Category Momentum 20 15 The demand for organic pulses is growing rapidly in India, driven by health trends. Nielsen, Mintel
Price Positioning 20 14 Pricing is competitive compared to other organic pulses, appealing to value-conscious consumers. MarketWatch, Statista
Competition 10 8 Competition is strong with several brands offering similar organic pulses. IDC, Euromonitor
Use-case Advantage 5 4 Versatile use in various Indian dishes enhances its market appeal. FoodNavigator, Mintel
Final Market Score 100 79/100 (3.95/5) Aashirvaad Organic Arhar Dal is well-positioned in a growing market segment.
Market-Based Score
79/100 (3.95/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 100% organic and rich in protein aligns well with consumer preferences for healthy foods.
    Sources: Nielsen, Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Aashirvaad is a well-established brand known for quality in the Indian market.
    Sources: IDC, Mintel
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for organic pulses is growing rapidly in India, driven by health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: Pricing is competitive compared to other organic pulses, appealing to value-conscious consumers.
    Sources: MarketWatch, Statista
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Competition is strong with several brands offering similar organic pulses.
    Sources: IDC, Euromonitor
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Versatile use in various Indian dishes enhances its market appeal.
    Sources: FoodNavigator, Mintel
Summary
Aashirvaad Organic Arhar Dal is well-positioned in a growing market segment.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.211.00 Rs.345.00

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Aashirvaad Organic Arhar/Tur Dal, 1 Kg, 100% Organic Arhar/Tur Dal Rich in Protein

Estimated Delivery: 2-3 days
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Rs.211.00 Rs.345.00