Pillsbury Soft Wheat Atta 5kg

0 reviews

Smart Rank ⓘ 80/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

100% whole wheat atta for a healthy diet
Upto 6 hours of softness for fresh rotis
5kg pack to last longer
Quality product from Pillsbury

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and feature fit drive positive market positioning for Pillsbury Chakki Fresh Whole Wheat Atta.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	7,412
Total / Avg	4.30★	7,412

Consensus: 4.30★ from 7,412 total reviews

Rs.239.00 Rs.311.00

Best price from

Amazon.in

Details

Pillsbury Chakki Fresh Whole Wheat Atta is a high-quality whole wheat flour that is perfect for making rotis, parathas, and other Indian breads. It is made from 100% whole wheat grains, ensuring that you get all the nutrients and fiber from the wheat.

Key Features: - Made from 100% whole wheat grains - Retains softness for up to 6 hours - Rich in fiber and nutrients - Perfect for making rotis and other Indian breads

This atta is ideal for anyone looking to incorporate more whole grains into their diet. It is perfect for families who prioritize health and nutrition and want to enjoy the traditional taste of whole wheat rotis.

Pros: - Retains softness for up to 6 hours - Made from 100% whole wheat grains - Rich in fiber and nutrients Cons: - Some may find the price to be on the higher side compared to other brands

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Softness feature aligns with consumer preference for fresh atta.	Hindu Business Line, Financial Express
Brand Strength	20	18	Pillsbury is a trusted brand known for quality products.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for whole wheat products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, India Today
Competition	10	8	Facing competition from local and national wheat atta brands.	The Tribune, The Hindu
Use-case Advantage	5	5	Convenient packaging size for Indian households.	Outlook India
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive positive market positioning for Pillsbury Chakki Fresh Whole Wheat Atta.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Softness feature aligns with consumer preference for fresh atta.

Sources: Hindu Business Line, Financial Express
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Pillsbury is a trusted brand known for quality products.

Sources: Economic Times, Livemint
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for whole wheat products in Indian market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Business Today, India Today
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing competition from local and national wheat atta brands.

Sources: The Tribune, The Hindu
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Convenient packaging size for Indian households.

Sources: Outlook India

Summary

Strong brand and feature fit drive positive market positioning for Pillsbury Chakki Fresh Whole Wheat Atta.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Pillsbury Chakki Fresh Whole Wheat Atta \| 100% Wheat Atta\| Upto 6 hours of Softness\| 5kg Estimated Delivery: 2-3 days In Stock	Rs.239.00 Rs.311.00 COD	GO TO STORE GO TO STORE
Pillsbury Chakki Fresh Whole Wheat Atta \| 100% Wheat Atta\| Upto 6 hours of Softness\| 5kg Estimated Delivery: 2-3 days In Stock COD