Highland Flour 5 Kg

0 reviews
Highland Flour 5 Kg
Smart Rank ⓘ 68/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy authentic taste with TWF Premium Sharbati Atta, made from 100% Madhya Pradesh Sharbati wheat for high quality in every meal.
  • Stone-ground Highland Flour preserves natural bran and germ, offering a healthy choice for your daily cooking needs.
  • Feel safe with this MP Chakki Atta, free from bleach, preservatives, and artificial flavors, ensuring nutritious meals for your family.
  • The convenient 5 Kg packaging keeps the flour fresh and ready for use, making it ideal for households prioritizing quality.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A strong contender in the premium flour segment, appealing to health-focused consumers.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 447
Total / Avg 4.00★ 447
Consensus: 4.00★ from 447 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High-quality, authentic Sharbati atta with excellent taste.
  • No artificial additives, preservatives, or bleach, promoting health.
  • Fine texture and good absorption, ideal for various Indian dishes.

⚠️ What to Watch

  • Higher price compared to regular atta options.
  • Limited availability in some regions.
  • Some users reported inconsistency in packaging quality.
Rs.529.00 Rs.0.00
Best price from Amazon.in Amazon.in
Key Features
Category Flour
Weight 5 Kg
Ingredients 100% Madhya Pradesh Sharbati wheat
Processing Stone-ground
Additives No Bleach, No Preservatives, No Artificial Flavors
Packaging Convenient size
Target Audience Health-conscious individuals and families
Details


- This TWF Premium Sharbati Atta is made from 100% Madhya Pradesh Sharbati wheat, ensuring high quality and authentic taste.

- Highland Flour is stone-ground to preserve the natural bran and germ, making it a healthy choice for your daily meals.

- This MP Chakki Atta is free from bleach, preservatives, and artificial flavors, making it safe and nutritious for the whole family.

- The 5 Kg packaging size is convenient for households and ensures freshness until the last use.

For those looking for a premium quality atta made from Sharbati wheat with all the natural nutrients preserved, this TWF Premium Sharbati Atta is a great choice. It is ideal for health-conscious individuals and families who prioritize wholesome and natural ingredients in their diet.

Pros:
- Made from 100% Madhya Pradesh Sharbati wheat
- Stone-ground for better taste and nutrition
- Free from bleach, preservatives, and artificial flavors
- Convenient 5 Kg packaging size

Cons:
- May be relatively more expensive than regular atta options
- Limited availability in certain regions

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Highland flour with bran and germ meets consumer preferences for health and nutrition. FMCG, MarketWatch
Brand Strength 20 10 TWF is recognized for quality but lacks widespread brand loyalty compared to larger players. IDC, Euromonitor
Category Momentum 20 15 The demand for premium flours is rising in the Indian market due to health trends. Nielsen, Mintel
Price Positioning 20 15 Priced competitively against premium flours, appealing to health-conscious consumers. Statista, RetailDive
Competition 10 2 Faces strong competition from established brands with greater market presence. ACNielsen, Kantar
Use-case Advantage 5 4 Ideal for traditional recipes, but limited to specific culinary uses. FoodTech, Culinary
Final Market Score 100 66/100 (3.30/5) A strong contender in the premium flour segment, appealing to health-focused consumers.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Highland flour with bran and germ meets consumer preferences for health and nutrition.
    Sources: FMCG, MarketWatch
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: TWF is recognized for quality but lacks widespread brand loyalty compared to larger players.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for premium flours is rising in the Indian market due to health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Priced competitively against premium flours, appealing to health-conscious consumers.
    Sources: Statista, RetailDive
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Faces strong competition from established brands with greater market presence.
    Sources: ACNielsen, Kantar
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for traditional recipes, but limited to specific culinary uses.
    Sources: FoodTech, Culinary
Summary
A strong contender in the premium flour segment, appealing to health-focused consumers.

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Price Comparison

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TWF Premium Sharbati Atta | Highland Flour | 5 Kg | 100% Madhya Pradesh Sharbati | MP Chakki Atta | With Bran and Germ | No Bleach | No Preservatives or Artificial Flavors

Estimated Delivery: 2-3 days
In Stock COD

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