Double Horse Matta Red Rice 2Kg - Export Quality

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Double Horse Matta Red Rice 2Kg - Export Quality
Smart Rank ⓘ 69/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the authentic taste of Kerala red rice with Double Horse Matta Red Rice 2Kg
  • 100% organic and export quality rice for a healthy and nutritious meal
  • Convenient 2kg bag size perfect for households looking for quality rice
  • Experience the benefits of parboiled rice with this premium rice variety

Market-Based Score (India)

66/100 (3.30/5)
Decent
High-quality organic red rice from Kerala with competitive pricing

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 436
Total / Avg 4.20★ 436
Consensus: 4.20★ from 436 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High quality and authentic Kerala red rice.
  • 100% organic and healthy option for consumers.
  • Good packaging that preserves freshness.

⚠️ What to Watch

  • Higher price compared to regular rice options.
  • Cooking time may be longer than expected.
  • Some users report a slightly gritty texture.
Rs.200.00 Rs.200.00
Best price from Amazon.in Amazon.in
Key Features
Category Rice
Weight 2Kg
Type Parboiled
Origin Kerala
Quality 100% Organic
Nutritional Benefits Rich in essential nutrients
Taste Distinctive
Suitability Health-conscious individuals
Details
Double Horse Matta Red Rice is a premium quality parboiled rice sourced from Kerala, known for its unique taste and nutritional benefits.

Key Features:
- 100% Organic
- Export Quality Rice
- Rich in essential nutrients
- Distinctive taste and aroma

For whom:
Ideal for health-conscious individuals looking for a nutritious and delicious alternative to regular white rice. Suitable for all age groups.

Pros:
- High nutritional value
- Great taste and aroma
- Versatile for various recipes

Cons:
- Slightly longer cooking time compared to regular white rice
- May be difficult to find in local stores outside of Kerala

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Parboiled red rice with export quality standards NDTV Food, Times of India
Brand Strength 20 10 Established brand in Kerala known for quality rice The Hindu
Category Momentum 20 15 Growing demand for organic rice in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced for premium organic rice segment Economic Times
Competition 10 6 Facing competition from local organic rice brands India Today
Use-case Advantage 5 5 Ideal for traditional South Indian dishes like idli and dosa Food & Wine
Final Market Score 100 66/100 (3.30/5) High-quality organic red rice from Kerala with competitive pricing
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Parboiled red rice with export quality standards
    Sources: NDTV Food, Times of India
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand in Kerala known for quality rice
    Sources: The Hindu
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for organic rice in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for premium organic rice segment
    Sources: Economic Times
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from local organic rice brands
    Sources: India Today
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Ideal for traditional South Indian dishes like idli and dosa
    Sources: Food & Wine
Summary
High-quality organic red rice from Kerala with competitive pricing

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.200.00 Rs.200.00

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Double Horse Matta Red Rice 2Kg | Parboiled Rice Kerala red rice|100% Organic | Export Quality Kerala Rice 2kg bag

Estimated Delivery: 2-3 days
In Stock COD

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