Fortune Biryani Basmati Rice Long Grain - 5 KG

0 reviews
Fortune Biryani Basmati Rice Long Grain - 5 KG
Smart Rank ⓘ 75/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the premium quality of Fortune Biryani Special Basmati Rice in a convenient 5 KG pack
  • Savor the extra long grain basmati rice that adds a touch of luxury to your meals
  • Experience the authentic taste and aroma of basmati rice with every serving
  • Get great value with this 5 KG pack, perfect for households looking for quality and quantity

Market-Based Score (India)

66/100 (3.30/5)
Decent
Fortune Biryani Special Basmati Rice positioned well in competitive Indian basmati rice market

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 6,663
Total / Avg 4.40★ 6,663
Consensus: 4.40★ from 6,663 total reviews
Rs.726.00 Rs.1,050.00
Best price from Amazon.in Amazon.in
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Extra long grain basmati rice aligns with consumer preference for quality Livemint, The Hindu
Brand Strength 20 10 Fortune brand well-established and trusted in rice segment Economic Times, Financial Express
Category Momentum 20 15 Strong demand for premium basmati rice in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar premium basmati rice brands Business Today, CNBC TV18
Competition 10 6 Facing competition from other established basmati rice brands in the market The Economic Times, Hindustan Times
Use-case Advantage 5 5 Packaging suitable for family consumption, appealing to households India Today
Final Market Score 100 66/100 (3.30/5) Fortune Biryani Special Basmati Rice positioned well in competitive Indian basmati rice market
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Extra long grain basmati rice aligns with consumer preference for quality
    Sources: Livemint, The Hindu
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Fortune brand well-established and trusted in rice segment
    Sources: Economic Times, Financial Express
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong demand for premium basmati rice in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium basmati rice brands
    Sources: Business Today, CNBC TV18
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established basmati rice brands in the market
    Sources: The Economic Times, Hindustan Times
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Packaging suitable for family consumption, appealing to households
    Sources: India Today
Summary
Fortune Biryani Special Basmati Rice positioned well in competitive Indian basmati rice market

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.726.00 Rs.1,050.00

 GO TO STORE GO TO STORE

Fortune Biryani Special Basmati Rice, Extra long grain basmati rice, 5 KG

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.726.00 Rs.1,050.00