Kohinoor Brown Basmati Rice - Aroma & Long Grain 1 Kg

0 reviews

Smart Rank ⓘ 68/100

Based on Market Score (81/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy rich aroma and long grain in every bite
Authentic Basmati rice for a premium dining experience
1 Kg jar ensures you always have a fresh supply
Experience the quality of Kohinoor Brown Basmati Rice

Market-Based Score (India)

81/100 (4.05/5)

Good value

Strong brand and feature fit position Kohinoor Brown Basmati well in the competitive Indian rice market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.2★	52
Total / Avg	4.20★	52

Consensus: 4.20★ from 52 total reviews

Rs.123.00 Rs.239.00

Best price from

Amazon.in

Details

This Kohinoor Brown Authentic Basmati Rice is known for its rich aroma and long grain texture, making it a popular choice for rice enthusiasts. Its premium quality ensures a delightful dining experience every time.

Key Features:
- Brown basmati rice with a rich aroma
- Long grain texture for a fluffy and flavorful dish
- Comes in a convenient 1 kg jar packaging
- Authentic taste that pairs well with a variety of dishes

For whom:
This rice is suitable for anyone looking to elevate their meals with high-quality basmati rice. It is perfect for households, restaurants, and anyone who enjoys cooking and experimenting with different cuisines.

Pros:
- Rich aroma and authentic taste
- Long grain texture for a fluffy finish
- Versatile and pairs well with a variety of dishes
- Convenient packaging for storage and usage

Cons:
- Higher price point compared to regular white rice
- Requires slightly longer cooking time due to the long grain texture

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long grain and rich aroma align with consumer preferences in India.	Business Today, Hindu Business Line
Brand Strength	20	18	Kohinoor is a well-established and trusted brand in India.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for premium rice products in Indian market.	Mint, Business Standard
Price Positioning	20	15	Competitively priced compared to other premium basmati rice brands.	Financial Express, India Today
Competition	10	10	Facing strong competition from other established basmati rice brands.	The Economic Times, The Hindu
Use-case Advantage	5	3	Versatile for various Indian dishes and occasions.	Outlook, The Tribune
Final Market Score	100	81/100 (4.05/5)	Strong brand and feature fit position Kohinoor Brown Basmati well in the competitive Indian rice market.

Market-Based Score

81/100 (4.05/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Long grain and rich aroma align with consumer preferences in India.

Sources: Business Today, Hindu Business Line
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Kohinoor is a well-established and trusted brand in India.

Sources: Economic Times, Livemint
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for premium rice products in Indian market.

Sources: Mint, Business Standard
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced compared to other premium basmati rice brands.

Sources: Financial Express, India Today
Competition 10/10

Weight: 10

Contribution: 10

Rationale: Facing strong competition from other established basmati rice brands.

Sources: The Economic Times, The Hindu
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Versatile for various Indian dishes and occasions.

Sources: Outlook, The Tribune

Summary

Strong brand and feature fit position Kohinoor Brown Basmati well in the competitive Indian rice market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Kohinoor Brown Authentic Basmati Rice 1 Kg Jar ? Rich Aroma & Long Grain Rice Estimated Delivery: 2-3 days In Stock	Rs.123.00 Rs.239.00 COD	GO TO STORE GO TO STORE
Kohinoor Brown Authentic Basmati Rice 1 Kg Jar ? Rich Aroma & Long Grain Rice Estimated Delivery: 2-3 days In Stock COD